301 W 17TH ST, Austin, TX 78701 · TABC MB200106580
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Hilton Garden Inn Austin University Capitol District is a mixed-beverage licensed establishment at 301 W 17TH ST, Austin, Texas (TABC MB200106580). Over the most recent 12 months it reported $353,798 in gross alcohol sales, averaging $29,483/month with a best month of $38,739. Sales mix: ~60% liquor · 24% beer · 16% wine. The building at this address is owned by STATE OF TEXAS (136,028 sqft, $38,088,000 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $79,251 (~22% margin). Acquisition value is estimated at $198k–$277k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.
Texas Comptroller mixed-beverage gross receipts actual
County public records + submarket comps
Building (landlord parcel)
Hilton Garden Inn Austin University Capitol District's share
All-in occupancy cost is 18.0% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.
Texas bar cost model applied to $353,798 gross revenue estimated
Split likely net profit across ownership estimated
Based on most-likely scenario (~$79,251 net) estimated
Public records · last checked 2026-05-23
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