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Financials

MB200112449
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Union Draft House

1960 GEORGE DIETER DR BLDG 6, El Paso, TX 79936 · TABC MB200112449

Mixed Beverage El Paso Market Enriched 2026-06-15
$1,172,360 Annual gross (L12M) ▼ 12.9% latest MoM Click for monthly detail
$97,697 Avg monthly ▼ 17.9% latest vs avg Click for monthly detail
~25% Est. net margin (likely) $293,181/yr est. net Click for cost model
$733k–$1,026k Est. acquisition range 0.75× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Wine Bar, liquor is typically only 80–95% of total business revenue. Wine + spirits dominant. Estimated total revenue (rough): $1,234,063 – $1,465,450/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

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Union Draft House is a mixed-beverage licensed establishment at 1960 GEORGE DIETER DR BLDG 6, El Paso, Texas (TABC MB200112449). Over the most recent 12 months it reported $1,172,360 in gross alcohol sales, averaging $97,697/month with a best month of $109,802. Sales mix: ~39% liquor · 60% beer · 0% wine. The building at this address is owned by PAJ LAND HOLDINGS LLC (19,523 sqft, $4,252,450 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $293,181 (~25% margin). Acquisition value is estimated at $733k–$1,026k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$1,172,360
Avg monthly
$97,697
Best month
$109,802
Aug 2025
Sales mix
39% Liq
60% Beer · 0% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID207976
Property owner (landlord)PAJ LAND HOLDINGS LLC
Total building SF whole parcel — Union Draft House is in BLDG 619,523
Union Draft House's footprint estimated — suite-level not on file 5,000 sf
Assessed value$4,252,450

Union Draft House's share

Est. base rent ~$26/sqft/yr · 5,000 sqft · Class A $10,891/mo
NNN CAM / insurance$1,634/mo
NNN property tax$2,269/mo
Personal property tax est — no BPP record $244/mo
Total occupancy $15,038/mo

Occupancy analysis

All-in occupancy cost is 15.4% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $1,172,360 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~35%
Revenue$1,172,360
COGS (24%)−$281,366
Labor (14%)−$164,130
Occupancy−$162,407
TX MB gross tax (6.7%)−$78,548
Utilities / ins / mktg (8%)−$93,789
Card surcharge net+$12,896
Net profit $405,015
Most Likely
Typical bar, light food program, full two-shift staffing
~25%
Revenue$1,172,360
COGS (27%)−$316,537
Labor (17%)−$199,301
Occupancy−$180,452
TX MB gross tax (6.7%)−$78,548
Utilities / ins / mktg (10%)−$117,236
Card surcharge net+$12,896
Net profit $293,181
Stressed
Heavy food, larger crew, higher rent
~13%
Revenue$1,172,360
COGS (30%)−$351,708
Labor (22%)−$257,919
Occupancy−$198,497
TX MB gross tax (6.7%)−$78,548
Utilities / ins / mktg (12%)−$140,683
Card surcharge net+$12,896
Net profit $157,900
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Union George Dieter LLC looking up officers…
6
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $293,181/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$293,181 net) estimated

Revenue multiple
$586k–$938k
0.5–0.8× gross
SDE multiple
$733k–$1.03M
2.5–3.5× earnings
Cap rate
$888k–$1.17M
25–33%
Suggested range
$733k–$1,026k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.

Federal court history

Public records · last checked 2026-06-03

No federal lawsuits — past or pending