12720 MERIT DR, Dallas, TX 75251 · TABC MB200122796
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Westin Dallas Park Central is a mixed-beverage licensed establishment at 12720 MERIT DR, Dallas, Texas (TABC MB200122796). Over the most recent 12 months it reported $1,158,263 in gross alcohol sales, averaging $96,522/month with a best month of $130,893. Sales mix: ~53% liquor · 24% beer · 23% wine. The building at this address is owned by AWH DALLAS PC HOTEL LP (272,534 sqft, $53,724,850 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $330,067 (~28% margin). Acquisition value is estimated at $825k–$1,155k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.
Texas Comptroller mixed-beverage gross receipts actual
County public records + submarket comps
Building (landlord parcel)
Westin Dallas Park Central's share
All-in occupancy cost is 11.9% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.
Texas bar cost model applied to $1,158,263 gross revenue estimated
Split likely net profit across ownership estimated
Based on most-likely scenario (~$330,067 net) estimated
Public records · last checked 2026-05-29
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