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Financials

MB200123470
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Priscilla Holliday Of Texas INC

111 E PECAN ST, San Antonio, TX 78205 · TABC MB200123470

Mixed Beverage San Antonio Market Enriched 2026-06-15
$1,276,871 Annual gross (L12M) ▲ 29.7% latest MoM Click for monthly detail
$106,406 Avg monthly ▲ 11.6% latest vs avg Click for monthly detail
~30% Est. net margin (likely) $381,170/yr est. net Click for cost model
$953k–$1,277k Est. acquisition range 0.87× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Bar, liquor is typically only 90–100% of total business revenue. Mostly liquor — our number is ~total revenue. Estimated total revenue (rough): $1,276,871 – $1,418,746/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

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Priscilla Holliday Of Texas INC is a mixed-beverage licensed establishment at 111 E PECAN ST, San Antonio, Texas (TABC MB200123470). Over the most recent 12 months it reported $1,276,871 in gross alcohol sales, averaging $106,406/month with a best month of $148,705. Sales mix: ~67% liquor · 13% beer · 20% wine. The building at this address is owned by SANTA CLARA LAND CO LTD (518,105 sqft, $83,000,000 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $381,170 (~30% margin). Acquisition value is estimated at $953k–$1,277k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$1,276,871
Avg monthly
$106,406
Best month
$148,705
Dec 2025
Sales mix
67% Liq
13% Beer · 20% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID101585
Property owner (landlord)SANTA CLARA LAND CO LTD
Total building SF518,105
Assessed value$83,000,000

Priscilla Holliday Of Texas INC's share

Est. base rent ~$18/sqft/yr · 5,000 sqft · Class B $7,342/mo
NNN CAM / insurance$1,101/mo
NNN property tax$1,535/mo
Personal property tax est — no BPP record $245/mo
Total occupancy $10,224/mo

Occupancy analysis

All-in occupancy cost is 9.6% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $1,276,871 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~39%
Revenue$1,276,871
COGS (24%)−$306,449
Labor (14%)−$178,762
Occupancy−$110,417
TX MB gross tax (6.7%)−$85,550
Utilities / ins / mktg (8%)−$102,150
Music licensingASCAP + BMI + SESAC + GMR combined−$12,000
Card surcharge net+$14,046
Net profit $495,588
Most Likely
Typical bar, light food program, full two-shift staffing
~30%
Revenue$1,276,871
COGS (27%)−$344,755
Labor (17%)−$217,068
Occupancy−$122,686
TX MB gross tax (6.7%)−$85,550
Utilities / ins / mktg (10%)−$127,687
Music licensingASCAP + BMI + SESAC + GMR combined−$12,000
Card surcharge net+$14,046
Net profit $381,170
Stressed
Heavy food, larger crew, higher rent
~19%
Revenue$1,276,871
COGS (30%)−$383,061
Labor (22%)−$280,912
Occupancy−$134,954
TX MB gross tax (6.7%)−$85,550
Utilities / ins / mktg (12%)−$153,225
Music licensingASCAP + BMI + SESAC + GMR combined−$12,000
Card surcharge net+$14,046
Net profit $241,215
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Priscilla Holliday Of Texas INC looking up officers…
1
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $381,170/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$381,170 net) estimated

Revenue multiple
$638k–$1.02M
0.5–0.8× gross
SDE multiple
$953k–$1.33M
2.5–3.5× earnings
Cap rate
$1.16M–$1.52M
25–33%
Suggested range
$953k–$1,277k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.

Federal court history

Public records · last checked 2026-05-29

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