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Financials

MB200131112
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Austin Marriott North

2600 LA FRONTERA BLVD, Round Rock, TX 78681 · TABC MB200131112

Mixed Beverage Round Rock Market Enriched 2026-07-10
$523,506 Annual gross (L12M) ▼ 7.9% latest MoM Click for monthly detail
$43,626 Avg monthly ▼ 3.1% latest vs avg Click for monthly detail
~28% Est. net margin (likely) $147,184/yr est. net Click for cost model
$368k–$515k Est. acquisition range 0.84× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Hotel Bar, liquor is typically only 70–90% of total business revenue. Mostly liquor program. Estimated total revenue (rough): $581,673 – $747,866/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

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Austin Marriott North is a mixed-beverage licensed establishment at 2600 LA FRONTERA BLVD, Round Rock, Texas (TABC MB200131112). Over the most recent 12 months it reported $523,506 in gross alcohol sales, averaging $43,626/month with a best month of $67,733. Sales mix: ~60% liquor · 24% beer · 16% wine. The building at this address is owned by GEORGE ACHONU & KELECHI ACHONU TRUSTEES OF THE GEORGE & KELECHI ACHONU FAMILY $0 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $147,184 (~28% margin). Acquisition value is estimated at $368k–$515k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$523,506
Avg monthly
$43,626
Best month
$67,733
Feb 2026
Sales mix
60% Liq
24% Beer · 16% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record IDR487355
Property owner (landlord)GEORGE ACHONU & KELECHI ACHONU TRUSTEES OF THE GEORGE & KELECHI ACHONU FAMILY
Assessed value$0

Austin Marriott North's share

Est. base rent ~$16/sqft/yr · 3,500 sqft $4,581/mo
NNN CAM / insurance$687/mo
NNN property tax$0/mo
Personal property tax est — no BPP record $92/mo
Total occupancy $5,359/mo

Occupancy analysis

All-in occupancy cost is 12.3% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $523,506 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~37%
Revenue$523,506
COGS (24%)−$125,641
Labor (14%)−$73,291
Occupancy−$57,881
TX MB gross tax (6.7%)−$35,075
Utilities / ins / mktg (8%)−$41,880
Card surcharge net+$5,759
Net profit $195,495
Most Likely
Typical bar, light food program, full two-shift staffing
~28%
Revenue$523,506
COGS (27%)−$141,347
Labor (17%)−$88,996
Occupancy−$64,313
TX MB gross tax (6.7%)−$35,075
Utilities / ins / mktg (10%)−$52,351
Card surcharge net+$5,759
Net profit $147,184
Stressed
Heavy food, larger crew, higher rent
~17%
Revenue$523,506
COGS (30%)−$157,052
Labor (22%)−$115,171
Occupancy−$70,744
TX MB gross tax (6.7%)−$35,075
Utilities / ins / mktg (12%)−$62,821
Card surcharge net+$5,759
Net profit $88,402
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Ahtrst Concessions LLC looking up officers…
3
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $147,184/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$147,184 net) estimated

Revenue multiple
$262k–$419k
0.5–0.8× gross
SDE multiple
$368k–$515k
2.5–3.5× earnings
Cap rate
$446k–$589k
25–33%
Suggested range
$368k–$515k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.

Federal court history

Public records · last checked 2026-06-03

No federal lawsuits — past or pending