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Financials

MB200147821
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Monte Carlo Cantina Tradicional

7470 CIMARRON MARKET AVE STE 100, El Paso, TX 79911 · TABC MB200147821

Mixed Beverage El Paso Market Enriched 2026-08-20
$460,029 Annual gross (L12M) ▲ 10.2% latest MoM Click for monthly detail
$38,336 Avg monthly ▲ 25.9% latest vs avg Click for monthly detail
~25% Est. net margin (likely) $114,818/yr est. net Click for cost model
$287k–$402k Est. acquisition range 0.75× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Mexican Restaurant, liquor is typically only 20–35% of total business revenue. Mexican restaurant. Margaritas + tequila lift the liquor share but food still dominates. Estimated total revenue (rough): $1,314,369 – $2,300,145/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

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Monte Carlo Cantina Tradicional is a mixed-beverage licensed establishment at 7470 CIMARRON MARKET AVE STE 100, El Paso, Texas (TABC MB200147821). Over the most recent 12 months it reported $460,029 in gross alcohol sales, averaging $38,336/month with a best month of $50,310. Sales mix: ~68% liquor · 32% beer · 0% wine. The building at this address is owned by THE CANYONS AT CIMARRON LP (35,239 sqft, $7,026,030 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $114,818 (~25% margin). Acquisition value is estimated at $287k–$402k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$460,029
Avg monthly
$38,336
Best month
$50,310
Mar 2026
Sales mix
68% Liq
32% Beer · 0% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID673036
Property owner (landlord)THE CANYONS AT CIMARRON LP
Total building SF whole parcel — Monte Carlo Cantina Tradicional is in STE 10035,239
Monte Carlo Cantina Tradicional's footprint estimated — suite-level not on file 2,500 sf
Assessed value$7,026,030

Monte Carlo Cantina Tradicional's share

Est. base rent ~$20/sqft/yr · 2,500 sqft · Class B $4,154/mo
NNN CAM / insurance$623/mo
NNN property tax$1,038/mo
Personal property tax est — no BPP record $104/mo
Total occupancy $5,919/mo

Occupancy analysis

All-in occupancy cost is 15.4% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $460,029 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~35%
Revenue$460,029
COGS (24%)−$110,407
Labor (14%)−$64,404
Occupancy−$63,930
TX MB gross tax (6.7%)−$30,822
Utilities / ins / mktg (8%)−$36,802
Card surcharge net+$5,060
Net profit $158,724
Most Likely
Typical bar, light food program, full two-shift staffing
~25%
Revenue$460,029
COGS (27%)−$124,208
Labor (17%)−$78,205
Occupancy−$71,034
TX MB gross tax (6.7%)−$30,822
Utilities / ins / mktg (10%)−$46,003
Card surcharge net+$5,060
Net profit $114,818
Stressed
Heavy food, larger crew, higher rent
~13%
Revenue$460,029
COGS (30%)−$138,009
Labor (22%)−$101,206
Occupancy−$78,137
TX MB gross tax (6.7%)−$30,822
Utilities / ins / mktg (12%)−$55,203
Card surcharge net+$5,060
Net profit $61,712
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Monte Carlo Group LLC looking up officers…
1
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $114,818/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$114,818 net) estimated

Revenue multiple
$230k–$368k
0.5–0.8× gross
SDE multiple
$287k–$402k
2.5–3.5× earnings
Cap rate
$348k–$459k
25–33%
Suggested range
$287k–$402k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.
Full-business estimate · Mexican Restaurant

If you're buying the whole restaurant, not just the bar program

We estimate this mexican restaurant pulls $1,314,369–$2,300,145/yr in total revenue (your liquor portion of $460,029 is roughly 20–35% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).

Estimated total revenue
$1,314k–$2,300k
food + liquor + service
Estimated net (10–15%)
$131k–$345k
restaurant margin
Full-business value
$361k–$1,265k
blended rev × SDE

Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.

Federal court history

Public records · last checked 2026-07-10

No federal lawsuits — past or pending