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Financials

MB200192815
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Hearsay Victory Park

2340 VICTORY PARK LN STE H10, Dallas, TX 75219 · TABC MB200192815

Mixed Beverage Dallas Market Enriched 2026-09-12
$134,326 Annual gross (L12M) — 0.0% latest MoM Click for monthly detail
$44,775 Avg monthly — 0.0% latest vs avg Click for monthly detail
~22% Est. net margin (likely) $30,089/yr est. net Click for cost model
$75k–$105k Est. acquisition range 0.67× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Bar, liquor is typically only 90–100% of total business revenue. Mostly liquor — our number is ~total revenue. Estimated total revenue (rough): $134,326 – $149,251/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

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Hearsay Victory Park is a mixed-beverage licensed establishment at 2340 VICTORY PARK LN STE H10, Dallas, Texas (TABC MB200192815). Over the most recent 12 months it reported $134,326 in gross alcohol sales, averaging $44,775/month with a best month of $44,776. The building at this address is owned by 3099 OLIVE LP (983,184 sqft, $188,000,000 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $30,089 (~22% margin). Acquisition value is estimated at $75k–$105k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$134,326
Avg monthly
$44,775
Best month
$44,776
Apr 2026
Sales mix
—

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID00C054800000RES00
Property owner (landlord)3099 OLIVE LP
Total building SF whole parcel — Hearsay Victory Park is in STE H10983,184
Hearsay Victory Park's footprint estimated — suite-level not on file 2,500 sf
Assessed value$188,000,000

Hearsay Victory Park's share

Est. base rent ~$4/sqft/yr · 2,500 sqft · Class B $902/mo
NNN CAM / insurance$135/mo
NNN property tax$956/mo
Personal property tax own fixtures · Prop 99210915260000000 $21/mo
Total occupancy $2,015/mo

Occupancy analysis

All-in occupancy cost is 18.0% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $134,326 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~32%
Revenue$134,326
COGS (24%)−$32,238
Labor (14%)−$18,806
Occupancy−$21,761
TX MB gross tax (6.7%)−$9,000
Utilities / ins / mktg (8%)−$10,746
Card surcharge net+$1,478
Net profit $43,253
Most Likely
Typical bar, light food program, full two-shift staffing
~22%
Revenue$134,326
COGS (27%)−$36,268
Labor (17%)−$22,835
Occupancy−$24,179
TX MB gross tax (6.7%)−$9,000
Utilities / ins / mktg (10%)−$13,433
Card surcharge net+$1,478
Net profit $30,089
Stressed
Heavy food, larger crew, higher rent
~11%
Revenue$134,326
COGS (30%)−$40,298
Labor (22%)−$29,552
Occupancy−$26,597
TX MB gross tax (6.7%)−$9,000
Utilities / ins / mktg (12%)−$16,119
Card surcharge net+$1,478
Net profit $14,239
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Hearsay Victory Park LLC looking up officers…
1
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $30,089/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$30,089 net) estimated

Revenue multiple
$67k–$107k
0.5–0.8× gross
SDE multiple
$75k–$105k
2.5–3.5× earnings
Cap rate
$91k–$120k
25–33%
Suggested range
$75k–$105k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.

Federal court history

Public records · last checked 2026-07-12

No federal lawsuits — past or pending