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Financials

MB260681
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Applebee's Neighborhood Grill & Bar

2911 KEMP BLVD, Wichita Falls, TX 76308 · TABC MB260681

Mixed Beverage Wichita Falls Market Enriched 2026-08-25
$176,860 Annual gross (L12M) ▼ 12.5% latest MoM Click for monthly detail
$14,738 Avg monthly ▼ 11.2% latest vs avg Click for monthly detail
~28% Est. net margin (likely) $48,946/yr est. net Click for cost model
$122k–$171k Est. acquisition range 0.83× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Restaurant / Bar, liquor is typically only 25–45% of total business revenue. Restaurant. Total revenue is typically 2–4× our liquor figure. Estimated total revenue (rough): $393,022 – $707,440/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

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Applebee's Neighborhood Grill & Bar is a mixed-beverage licensed establishment at 2911 KEMP BLVD, Wichita Falls, Texas (TABC MB260681). Over the most recent 12 months it reported $176,860 in gross alcohol sales, averaging $14,738/month with a best month of $18,651. Sales mix: ~67% liquor · 29% beer · 4% wine. Applying Texas bar cost benchmarks yields an estimated annual net of approximately $48,946 (~28% margin). Acquisition value is estimated at $122k–$171k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$176,860
Avg monthly
$14,738
Best month
$18,651
May 2026
Sales mix
67% Liq
29% Beer · 4% Wine

Property & occupancy

County public records + submarket comps

Detailed property records not available for this location. Occupancy below uses submarket heuristics only.

Estimated occupancy heuristic

Est. base rent (10.5% of gross)$1,548/mo
NNN CAM / insurance$232/mo
Total occupancy$1,875/mo

Note

County property records couldn't be matched to this address. Occupancy is modeled from a revenue-based heuristic and is less accurate than a direct property record match.

Profit scenarios

Texas bar cost model applied to $176,860 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~37%
Revenue$176,860
COGS (24%)−$42,446
Labor (14%)−$24,760
Occupancy−$20,255
TX MB gross tax (6.7%)−$11,850
Utilities / ins / mktg (8%)−$14,149
Card surcharge net+$1,945
Net profit $65,345
Most Likely
Typical bar, light food program, full two-shift staffing
~28%
Revenue$176,860
COGS (27%)−$47,752
Labor (17%)−$30,066
Occupancy−$22,506
TX MB gross tax (6.7%)−$11,850
Utilities / ins / mktg (10%)−$17,686
Card surcharge net+$1,945
Net profit $48,946
Stressed
Heavy food, larger crew, higher rent
~16%
Revenue$176,860
COGS (30%)−$53,058
Labor (22%)−$38,909
Occupancy−$24,756
TX MB gross tax (6.7%)−$11,850
Utilities / ins / mktg (12%)−$21,223
Card surcharge net+$1,945
Net profit $29,009
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Contex Restaurants INC looking up officers…
1
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $48,946/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$48,946 net) estimated

Revenue multiple
$88k–$141k
0.5–0.8× gross
SDE multiple
$122k–$171k
2.5–3.5× earnings
Cap rate
$148k–$196k
25–33%
Suggested range
$122k–$171k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.
Full-business estimate · Restaurant / Bar

If you're buying the whole restaurant, not just the bar program

We estimate this restaurant / bar pulls $393,022–$707,440/yr in total revenue (your liquor portion of $176,860 is roughly 25–45% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).

Estimated total revenue
$393k–$707k
food + liquor + service
Estimated net (10–15%)
$39k–$106k
restaurant margin
Full-business value
$108k–$389k
blended rev × SDE

Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.

Federal court history

3 cases on file · 1 currently open · public records

3 federal cases
1 currently open
3 bankruptcy
Most recent filing
In re: RMH Franchise Holdings, Inc.
DED · 2018-10-10 · CLOSED
Public records, last checked 2026-05-23