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Financials

MB262737
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Marriott Downtown Austin

304 E CESAR CHAVEZ ST, Austin, TX 78701 · TABC MB262737

Mixed Beverage Austin Market Enriched 2026-05-24
$6,822,369 Annual gross (L12M) ▲ 8.9% latest MoM Click for monthly detail
$568,531 Avg monthly ▲ 21.9% latest vs avg Click for monthly detail
~35% Est. net margin (likely) $2,420,193/yr est. net Click for cost model
$6,050k–$6,822k Est. acquisition range 0.94× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Hotel Bar, liquor is typically only 70–90% of total business revenue. Mostly liquor program. Estimated total revenue (rough): $7,580,410 – $9,746,241/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

Click to expand full narrative

Marriott Downtown Austin is a mixed-beverage licensed establishment at 304 E CESAR CHAVEZ ST, Austin, Texas (TABC MB262737). Over the most recent 12 months it reported $6,822,369 in gross alcohol sales, averaging $568,531/month with a best month of $728,844. Sales mix: ~71% liquor · 12% beer · 17% wine. The building at this address is owned by SOUTH 1/2 BLOCK 8 VENTURE (1,047,041 sqft, $255,334,764 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $2,420,193 (~35% margin). Acquisition value is estimated at $6,050k–$6,822k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$6,822,369
Avg monthly
$568,531
Best month
$728,844
Oct 2025
Sales mix
71% Liq
12% Beer · 17% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID192861
Property owner (landlord)SOUTH 1/2 BLOCK 8 VENTURE
Total building SF1,047,041
Assessed value$255,334,764

Marriott Downtown Austin's share

Est. base rent ~$34/sqft/yr · 7,500 sqft · Class A $21,338/mo
NNN CAM / insurance$3,201/mo
NNN property tax$3,048/mo
Personal property tax est — no BPP record $417/mo
Total occupancy $28,004/mo

Occupancy analysis

All-in occupancy cost is 4.9% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $6,822,369 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~44%
Revenue$6,822,369
COGS (24%)−$1,637,369
Labor (14%)−$955,132
Occupancy−$302,440
TX MB gross tax (6.7%)−$457,099
Utilities / ins / mktg (8%)−$545,790
Card surcharge net+$75,046
Net profit $2,999,587
Most Likely
Typical bar, light food program, full two-shift staffing
~35%
Revenue$6,822,369
COGS (27%)−$1,842,040
Labor (17%)−$1,159,803
Occupancy−$336,044
TX MB gross tax (6.7%)−$457,099
Utilities / ins / mktg (10%)−$682,237
Card surcharge net+$75,046
Net profit $2,420,193
Stressed
Heavy food, larger crew, higher rent
~25%
Revenue$6,822,369
COGS (30%)−$2,046,711
Labor (22%)−$1,500,921
Occupancy−$369,649
TX MB gross tax (6.7%)−$457,099
Utilities / ins / mktg (12%)−$818,684
Card surcharge net+$75,046
Net profit $1,704,351
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Wls Beverage Company looking up officers…
2
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $2,420,193/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$2,420,193 net) estimated

Revenue multiple
$3.41M–$5.46M
0.5–0.8× gross
SDE multiple
$6.05M–$8.47M
2.5–3.5× earnings
Cap rate
$7.33M–$9.68M
25–33%
Suggested range
$6,050k–$6,822k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.

Federal court history

Public records · last checked 2026-05-22

No federal lawsuits — past or pending