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MB474421
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Priscilla Holliday Of Texas INC

217 NORTH SAINT MARYS, San Antonio, TX 78205 · TABC MB474421

Mixed Beverage San Antonio Market Enriched 2026-09-11
$240,971 Annual gross (L12M) ▼ 27.4% latest MoM Click for monthly detail
$20,081 Avg monthly ▼ 28.7% latest vs avg Click for monthly detail
~22% Est. net margin (likely) $53,978/yr est. net Click for cost model
$135k–$189k Est. acquisition range 0.67× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Bar, liquor is typically only 90–100% of total business revenue. Mostly liquor — our number is ~total revenue. Estimated total revenue (rough): $240,971 – $267,746/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

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Priscilla Holliday Of Texas INC is a mixed-beverage licensed establishment at 217 NORTH SAINT MARYS, San Antonio, Texas (TABC MB474421). Over the most recent 12 months it reported $240,971 in gross alcohol sales, averaging $20,081/month with a best month of $31,768. Sales mix: ~65% liquor · 27% beer · 8% wine. The building at this address is owned by AZTEC FAMILY GROUP LLC (11,669 sqft, $4,270,000 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $53,978 (~22% margin). Acquisition value is estimated at $135k–$189k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$240,971
Avg monthly
$20,081
Best month
$31,768
Oct 2025
Sales mix
65% Liq
27% Beer · 8% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID101350
Property owner (landlord)AZTEC FAMILY GROUP LLC
Total building SF11,669
Assessed value$4,270,000

Priscilla Holliday Of Texas INC's share

Est. base rent ~$8/sqft/yr · 2,500 sqft · Class A $1,615/mo
NNN CAM / insurance$242/mo
NNN property tax$1,753/mo
Personal property tax own fixtures · Prop 1303582 $3/mo
Total occupancy $3,615/mo

Occupancy analysis

All-in occupancy cost is 18.0% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $240,971 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~32%
Revenue$240,971
COGS (24%)−$57,833
Labor (14%)−$33,736
Occupancy−$39,037
TX MB gross tax (6.7%)−$16,145
Utilities / ins / mktg (8%)−$19,278
Card surcharge net+$2,651
Net profit $77,593
Most Likely
Typical bar, light food program, full two-shift staffing
~22%
Revenue$240,971
COGS (27%)−$65,062
Labor (17%)−$40,965
Occupancy−$43,375
TX MB gross tax (6.7%)−$16,145
Utilities / ins / mktg (10%)−$24,097
Card surcharge net+$2,651
Net profit $53,978
Stressed
Heavy food, larger crew, higher rent
~11%
Revenue$240,971
COGS (30%)−$72,291
Labor (22%)−$53,014
Occupancy−$47,712
TX MB gross tax (6.7%)−$16,145
Utilities / ins / mktg (12%)−$28,917
Card surcharge net+$2,651
Net profit $25,543
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Priscilla Holliday Of Texas INC looking up officers…
1
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $53,978/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$53,978 net) estimated

Revenue multiple
$120k–$193k
0.5–0.8× gross
SDE multiple
$135k–$189k
2.5–3.5× earnings
Cap rate
$164k–$216k
25–33%
Suggested range
$135k–$189k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.

Federal court history

Public records · last checked 2026-05-29

Lookup pending — check back tomorrow

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