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Applebee's Neighborhood Grill & Bar

350 S INTERSTATE 35, Georgetown, TX 78626 · TABC MB815722

Mixed Beverage Georgetown Market Enriched 2026-08-17
$240,086 Annual gross (L12M) ▼ 10.4% latest MoM Click for monthly detail
$20,007 Avg monthly ▼ 14.5% latest vs avg Click for monthly detail
~28% Est. net margin (likely) $66,954/yr est. net Click for cost model
$167k–$234k Est. acquisition range 0.84× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Restaurant / Bar, liquor is typically only 25–45% of total business revenue. Restaurant. Total revenue is typically 2–4× our liquor figure. Estimated total revenue (rough): $533,524 – $960,344/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

Click to expand full narrative

Applebee's Neighborhood Grill & Bar is a mixed-beverage licensed establishment at 350 S INTERSTATE 35, Georgetown, Texas (TABC MB815722). Over the most recent 12 months it reported $240,086 in gross alcohol sales, averaging $20,007/month with a best month of $23,246. Sales mix: ~60% liquor · 35% beer · 5% wine. The building at this address is owned by LIBERTY HILLS INVESTMENTS LLC $0 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $66,954 (~28% margin). Acquisition value is estimated at $167k–$234k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$240,086
Avg monthly
$20,007
Best month
$23,246
Dec 2025
Sales mix
60% Liq
35% Beer · 5% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record IDR381140
Property owner (landlord)LIBERTY HILLS INVESTMENTS LLC
Assessed value$0

Applebee's Neighborhood Grill & Bar's share

Est. base rent ~$10/sqft/yr · 2,500 sqft $2,101/mo
NNN CAM / insurance$315/mo
NNN property tax$0/mo
Personal property tax est — no BPP record $88/mo
Total occupancy $2,503/mo

Occupancy analysis

All-in occupancy cost is 12.5% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $240,086 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~37%
Revenue$240,086
COGS (24%)−$57,621
Labor (14%)−$33,612
Occupancy−$27,036
TX MB gross tax (6.7%)−$16,086
Utilities / ins / mktg (8%)−$19,207
Card surcharge net+$2,641
Net profit $89,165
Most Likely
Typical bar, light food program, full two-shift staffing
~28%
Revenue$240,086
COGS (27%)−$64,823
Labor (17%)−$40,815
Occupancy−$30,040
TX MB gross tax (6.7%)−$16,086
Utilities / ins / mktg (10%)−$24,009
Card surcharge net+$2,641
Net profit $66,954
Stressed
Heavy food, larger crew, higher rent
~17%
Revenue$240,086
COGS (30%)−$72,026
Labor (22%)−$52,819
Occupancy−$33,044
TX MB gross tax (6.7%)−$16,086
Utilities / ins / mktg (12%)−$28,810
Card surcharge net+$2,641
Net profit $39,942
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Synergy Restaurant Management - Houston L.L.C looking up officers…
3
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $66,954/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$66,954 net) estimated

Revenue multiple
$120k–$192k
0.5–0.8× gross
SDE multiple
$167k–$234k
2.5–3.5× earnings
Cap rate
$203k–$268k
25–33%
Suggested range
$167k–$234k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.
Full-business estimate · Restaurant / Bar

If you're buying the whole restaurant, not just the bar program

We estimate this restaurant / bar pulls $533,524–$960,344/yr in total revenue (your liquor portion of $240,086 is roughly 25–45% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).

Estimated total revenue
$534k–$960k
food + liquor + service
Estimated net (10–15%)
$53k–$144k
restaurant margin
Full-business value
$147k–$528k
blended rev × SDE

Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.

Federal court history

Public records · last checked 2026-07-01

No federal lawsuits — past or pending