350 S INTERSTATE 35, Georgetown, TX 78626 · TABC MB815722
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Applebee's Neighborhood Grill & Bar is a mixed-beverage licensed establishment at 350 S INTERSTATE 35, Georgetown, Texas (TABC MB815722). Over the most recent 12 months it reported $240,086 in gross alcohol sales, averaging $20,007/month with a best month of $23,246. Sales mix: ~60% liquor · 35% beer · 5% wine. The building at this address is owned by LIBERTY HILLS INVESTMENTS LLC $0 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $66,954 (~28% margin). Acquisition value is estimated at $167k–$234k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.
Texas Comptroller mixed-beverage gross receipts actual
County public records + submarket comps
Building (landlord parcel)
Applebee's Neighborhood Grill & Bar's share
All-in occupancy cost is 12.5% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.
Texas bar cost model applied to $240,086 gross revenue estimated
Split likely net profit across ownership estimated
Based on most-likely scenario (~$66,954 net) estimated
We estimate this restaurant / bar pulls $533,524–$960,344/yr in total revenue (your liquor portion of $240,086 is roughly 25–45% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).
Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.
Public records · last checked 2026-07-01
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