2616 OLIVE ST, Dallas, TX 75201 · TABC MB918752
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Happiest Hour is a mixed-beverage licensed establishment at 2616 OLIVE ST, Dallas, Texas (TABC MB918752). Over the most recent 12 months it reported $4,981,367 in gross alcohol sales, averaging $415,114/month with a best month of $662,828. Sales mix: ~69% liquor · 28% beer · 4% wine. The building at this address is owned by COUSINS 2601 OLIVE LLC (1,184,711 sqft, $218,454,500 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $1,812,106 (~36% margin). Acquisition value is estimated at $4,530k–$4,981k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.
Texas Comptroller mixed-beverage gross receipts actual
County public records + submarket comps
Building (landlord parcel)
Happiest Hour's share
All-in occupancy cost is 4.0% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.
Texas bar cost model applied to $4,981,367 gross revenue estimated
Split likely net profit across ownership estimated
Based on most-likely scenario (~$1,812,106 net) estimated
Public records · last checked 2026-05-25
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