1883 N ZARAGOZA RD, El Paso, TX 79936 · TABC MB954651
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The Shack Wings & Brews is a mixed-beverage licensed establishment at 1883 N ZARAGOZA RD, El Paso, Texas (TABC MB954651). Over the most recent 12 months it reported $860,989 in gross alcohol sales, averaging $71,749/month with a best month of $83,569. Sales mix: ~30% liquor · 70% beer · 0% wine. The building at this address is owned by SOTO & SONS LLC (3,392 sqft, $1,100,000 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $175,304 (~20% margin). Acquisition value is estimated at $438k–$614k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.
Texas Comptroller mixed-beverage gross receipts actual
County public records + submarket comps
Building (landlord parcel)
The Shack Wings & Brews's share
All-in occupancy cost is 20.0% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.
Texas bar cost model applied to $860,989 gross revenue estimated
Split likely net profit across ownership estimated
Based on most-likely scenario (~$175,304 net) estimated
Public records · last checked 2026-06-30
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