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MB965998
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The Union Draft House

12040 TIERRA ESTE RD, El Paso, TX 79938 · TABC MB965998

Mixed Beverage El Paso Market Enriched 2026-06-15
$1,218,371 Annual gross (L12M) ▼ 16.6% latest MoM Click for monthly detail
$101,531 Avg monthly ▼ 16.2% latest vs avg Click for monthly detail
~20% Est. net margin (likely) $241,364/yr est. net Click for cost model
$609k–$845k Est. acquisition range 0.60× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Sports Bar, liquor is typically only 50–70% of total business revenue. Liquor heavy with food sales. Estimated total revenue (rough): $1,740,530 – $2,436,742/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

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The Union Draft House is a mixed-beverage licensed establishment at 12040 TIERRA ESTE RD, El Paso, Texas (TABC MB965998). Over the most recent 12 months it reported $1,218,371 in gross alcohol sales, averaging $101,531/month with a best month of $112,158. Sales mix: ~45% liquor · 55% beer · 0% wine. The building at this address is owned by LA CANTERA PAVILLION LLC (10,853 sqft, $3,300,000 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $241,364 (~20% margin). Acquisition value is estimated at $609k–$845k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$1,218,371
Avg monthly
$101,531
Best month
$112,158
Aug 2025
Sales mix
45% Liq
55% Beer · 0% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID204112
Property owner (landlord)LA CANTERA PAVILLION LLC
Total building SF10,853
Assessed value$3,300,000

The Union Draft House's share

Est. base rent ~$36/sqft/yr · 5,000 sqft · Class A $15,203/mo
NNN CAM / insurance$2,280/mo
NNN property tax$3,167/mo
Personal property tax est — no BPP record $254/mo
Total occupancy $20,905/mo

Occupancy analysis

All-in occupancy cost is 20.6% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $1,218,371 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~30%
Revenue$1,218,371
COGS (24%)−$292,409
Labor (14%)−$170,572
Occupancy−$225,772
TX MB gross tax (6.7%)−$81,631
Utilities / ins / mktg (8%)−$97,470
Card surcharge net+$13,402
Net profit $363,920
Most Likely
Typical bar, light food program, full two-shift staffing
~20%
Revenue$1,218,371
COGS (27%)−$328,960
Labor (17%)−$207,123
Occupancy−$250,858
TX MB gross tax (6.7%)−$81,631
Utilities / ins / mktg (10%)−$121,837
Card surcharge net+$13,402
Net profit $241,364
Stressed
Heavy food, larger crew, higher rent
~8%
Revenue$1,218,371
COGS (30%)−$365,511
Labor (22%)−$268,042
Occupancy−$275,943
TX MB gross tax (6.7%)−$81,631
Utilities / ins / mktg (12%)−$146,205
Card surcharge net+$13,402
Net profit $94,441
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Gso Tierra Este LLC looking up officers…
3
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $241,364/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$241,364 net) estimated

Revenue multiple
$609k–$975k
0.5–0.8× gross
SDE multiple
$603k–$845k
2.5–3.5× earnings
Cap rate
$731k–$965k
25–33%
Suggested range
$609k–$845k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.

Federal court history

Public records · last checked 2026-06-15

Lookup pending — check back tomorrow

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