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MB975468
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Doubletree Houston Greenway Plaza Hotel

6 GREENWAY PLZ, Houston, TX 77046 · TABC MB975468

Mixed Beverage Houston Market Enriched 2026-07-10
$386,214 Annual gross (L12M) ▼ 45.1% latest MoM Click for monthly detail
$32,184 Avg monthly ▼ 21.7% latest vs avg Click for monthly detail
~22% Est. net margin (likely) $86,512/yr est. net Click for cost model
$216k–$303k Est. acquisition range 0.67× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Hotel Bar, liquor is typically only 70–90% of total business revenue. Mostly liquor program. Estimated total revenue (rough): $429,127 – $551,734/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

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Doubletree Houston Greenway Plaza Hotel is a mixed-beverage licensed establishment at 6 GREENWAY PLZ, Houston, Texas (TABC MB975468). Over the most recent 12 months it reported $386,214 in gross alcohol sales, averaging $32,184/month with a best month of $45,893. Sales mix: ~59% liquor · 28% beer · 13% wine. The building at this address is owned by BLUE RIVER HOSPITALITY LLC (111,733 sqft, $30,246,334 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $86,512 (~22% margin). Acquisition value is estimated at $216k–$303k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$386,214
Avg monthly
$32,184
Best month
$45,893
Apr 2026
Sales mix
59% Liq
28% Beer · 13% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID1201990010004
Property owner (landlord)BLUE RIVER HOSPITALITY LLC
Total building SF111,733
Assessed value$30,246,334

Doubletree Houston Greenway Plaza Hotel's share

Est. base rent ~$18/sqft/yr · 2,500 sqft · Class A $3,774/mo
NNN CAM / insurance$566/mo
NNN property tax$1,354/mo
Personal property tax est — no BPP record $100/mo
Total occupancy $5,793/mo

Occupancy analysis

All-in occupancy cost is 18.0% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $386,214 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~32%
Revenue$386,214
COGS (24%)−$92,691
Labor (14%)−$54,070
Occupancy−$62,567
TX MB gross tax (6.7%)−$25,876
Utilities / ins / mktg (8%)−$30,897
Card surcharge net+$4,248
Net profit $124,361
Most Likely
Typical bar, light food program, full two-shift staffing
~22%
Revenue$386,214
COGS (27%)−$104,278
Labor (17%)−$65,656
Occupancy−$69,519
TX MB gross tax (6.7%)−$25,876
Utilities / ins / mktg (10%)−$38,621
Card surcharge net+$4,248
Net profit $86,512
Stressed
Heavy food, larger crew, higher rent
~11%
Revenue$386,214
COGS (30%)−$115,864
Labor (22%)−$84,967
Occupancy−$76,470
TX MB gross tax (6.7%)−$25,876
Utilities / ins / mktg (12%)−$46,346
Card surcharge net+$4,248
Net profit $40,939
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Greenway Lounge LLC looking up officers…
1
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $86,512/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$86,512 net) estimated

Revenue multiple
$193k–$309k
0.5–0.8× gross
SDE multiple
$216k–$303k
2.5–3.5× earnings
Cap rate
$262k–$346k
25–33%
Suggested range
$216k–$303k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.

Federal court history

Public records · last checked 2026-06-14

Lookup pending — check back tomorrow

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