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RM657269
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The Jalapeno Tree Mexican Restaurant

2506 W FERGUSON RD, Mount Pleasant, TX 75455 · TABC RM657269

Mixed Beverage Mount Pleasant Market Enriched 2026-08-08
$261,176 Annual gross (L12M) ▼ 16.1% latest MoM Click for monthly detail
$21,765 Avg monthly ▼ 0.4% latest vs avg Click for monthly detail
~28% Est. net margin (likely) $72,828/yr est. net Click for cost model
$182k–$255k Est. acquisition range 0.84× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Mexican Restaurant, liquor is typically only 20–35% of total business revenue. Mexican restaurant. Margaritas + tequila lift the liquor share but food still dominates. Estimated total revenue (rough): $746,217 – $1,305,880/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

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The Jalapeno Tree Mexican Restaurant is a mixed-beverage licensed establishment at 2506 W FERGUSON RD, Mount Pleasant, Texas (TABC RM657269). Over the most recent 12 months it reported $261,176 in gross alcohol sales, averaging $21,765/month with a best month of $25,848. Sales mix: ~61% liquor · 38% beer · 1% wine. Applying Texas bar cost benchmarks yields an estimated annual net of approximately $72,828 (~28% margin). Acquisition value is estimated at $182k–$255k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$261,176
Avg monthly
$21,765
Best month
$25,848
May 2026
Sales mix
61% Liq
38% Beer · 1% Wine

Property & occupancy

County public records + submarket comps

Detailed property records not available for this location. Occupancy below uses submarket heuristics only.

Estimated occupancy heuristic

Est. base rent (10.5% of gross)$2,285/mo
NNN CAM / insurance$343/mo
Total occupancy$2,724/mo

Note

County property records couldn't be matched to this address. Occupancy is modeled from a revenue-based heuristic and is less accurate than a direct property record match.

Profit scenarios

Texas bar cost model applied to $261,176 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~37%
Revenue$261,176
COGS (24%)−$62,682
Labor (14%)−$36,565
Occupancy−$29,418
TX MB gross tax (6.7%)−$17,499
Utilities / ins / mktg (8%)−$20,894
Card surcharge net+$2,873
Net profit $96,991
Most Likely
Typical bar, light food program, full two-shift staffing
~28%
Revenue$261,176
COGS (27%)−$70,518
Labor (17%)−$44,400
Occupancy−$32,687
TX MB gross tax (6.7%)−$17,499
Utilities / ins / mktg (10%)−$26,118
Card surcharge net+$2,873
Net profit $72,828
Stressed
Heavy food, larger crew, higher rent
~17%
Revenue$261,176
COGS (30%)−$78,353
Labor (22%)−$57,459
Occupancy−$35,956
TX MB gross tax (6.7%)−$17,499
Utilities / ins / mktg (12%)−$31,341
Card surcharge net+$2,873
Net profit $43,442
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Jalapeno Tree Operating LLC looking up officers…
3
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $72,828/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$72,828 net) estimated

Revenue multiple
$131k–$209k
0.5–0.8× gross
SDE multiple
$182k–$255k
2.5–3.5× earnings
Cap rate
$221k–$291k
25–33%
Suggested range
$182k–$255k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.
Full-business estimate · Mexican Restaurant

If you're buying the whole restaurant, not just the bar program

We estimate this mexican restaurant pulls $746,217–$1,305,880/yr in total revenue (your liquor portion of $261,176 is roughly 20–35% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).

Estimated total revenue
$746k–$1,306k
food + liquor + service
Estimated net (10–15%)
$75k–$196k
restaurant margin
Full-business value
$205k–$718k
blended rev × SDE

Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.

Federal court history

1 case on file · 1 currently open · public records

1 federal case
1 currently open
Most recent filing
Patterson TMP Operating, LLC v. Pilgrim's Pride Corporation
ILND · 2021-08-31 · OPEN
Public records, last checked 2026-05-23