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The Jalapeno Tree Mexican Restaurant

420 W SOUTHWEST LOOP 323, Tyler, TX 75701 · TABC RM701625

Mixed Beverage Tyler Market Enriched 2026-07-10
$208,880 Annual gross (L12M) ▲ 16.9% latest MoM Click for monthly detail
$17,407 Avg monthly ▲ 9.6% latest vs avg Click for monthly detail
~28% Est. net margin (likely) $58,015/yr est. net Click for cost model
$145k–$203k Est. acquisition range 0.83× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Mexican Restaurant, liquor is typically only 20–35% of total business revenue. Mexican restaurant. Margaritas + tequila lift the liquor share but food still dominates. Estimated total revenue (rough): $596,800 – $1,044,400/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

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The Jalapeno Tree Mexican Restaurant is a mixed-beverage licensed establishment at 420 W SOUTHWEST LOOP 323, Tyler, Texas (TABC RM701625). Over the most recent 12 months it reported $208,880 in gross alcohol sales, averaging $17,407/month with a best month of $19,400. Sales mix: ~70% liquor · 29% beer · 1% wine. Applying Texas bar cost benchmarks yields an estimated annual net of approximately $58,015 (~28% margin). Acquisition value is estimated at $145k–$203k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$208,880
Avg monthly
$17,407
Best month
$19,400
Feb 2026
Sales mix
70% Liq
29% Beer · 1% Wine

Property & occupancy

County public records + submarket comps

Detailed property records not available for this location. Occupancy below uses submarket heuristics only.

Estimated occupancy heuristic

Est. base rent (10.5% of gross)$1,828/mo
NNN CAM / insurance$274/mo
Total occupancy$2,198/mo

Note

County property records couldn't be matched to this address. Occupancy is modeled from a revenue-based heuristic and is less accurate than a direct property record match.

Profit scenarios

Texas bar cost model applied to $208,880 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~37%
Revenue$208,880
COGS (24%)−$50,131
Labor (14%)−$29,243
Occupancy−$23,735
TX MB gross tax (6.7%)−$13,995
Utilities / ins / mktg (8%)−$16,710
Card surcharge net+$2,298
Net profit $77,363
Most Likely
Typical bar, light food program, full two-shift staffing
~28%
Revenue$208,880
COGS (27%)−$56,398
Labor (17%)−$35,510
Occupancy−$26,372
TX MB gross tax (6.7%)−$13,995
Utilities / ins / mktg (10%)−$20,888
Card surcharge net+$2,298
Net profit $58,015
Stressed
Heavy food, larger crew, higher rent
~17%
Revenue$208,880
COGS (30%)−$62,664
Labor (22%)−$45,954
Occupancy−$29,009
TX MB gross tax (6.7%)−$13,995
Utilities / ins / mktg (12%)−$25,066
Card surcharge net+$2,298
Net profit $34,490
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Jalapeno Tree Operating LLC looking up officers…
3
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $58,015/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$58,015 net) estimated

Revenue multiple
$104k–$167k
0.5–0.8× gross
SDE multiple
$145k–$203k
2.5–3.5× earnings
Cap rate
$176k–$232k
25–33%
Suggested range
$145k–$203k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.
Full-business estimate · Mexican Restaurant

If you're buying the whole restaurant, not just the bar program

We estimate this mexican restaurant pulls $596,800–$1,044,400/yr in total revenue (your liquor portion of $208,880 is roughly 20–35% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).

Estimated total revenue
$597k–$1,044k
food + liquor + service
Estimated net (10–15%)
$60k–$157k
restaurant margin
Full-business value
$164k–$574k
blended rev × SDE

Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.

Federal court history

2 cases on file · public records

2 federal cases
1 wage-and-hour
1 civil rights
Most recent filing
Gordon v. Jalapeno Tree Holdings LLC
TXED · 2013-01-28 · CLOSED
Public records, last checked 2026-07-18