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Financials

MB105824737
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Mesero Victory Park

2375 VICTORY PARK LN STE 180, Dallas, TX 75219 · TABC MB105824737

Mixed Beverage Dallas Market Enriched 2026-06-15
$1,295,909 Annual gross (L12M) ▼ 13.1% latest MoM Click for monthly detail
$107,992 Avg monthly ▼ 2.3% latest vs avg Click for monthly detail
~30% Est. net margin (likely) $384,742/yr est. net Click for cost model
$962k–$1,296k Est. acquisition range 0.87× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Sports Bar, liquor is typically only 50–70% of total business revenue. Liquor heavy with food sales. Estimated total revenue (rough): $1,851,299 – $2,591,818/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

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Mesero Victory Park is a mixed-beverage licensed establishment at 2375 VICTORY PARK LN STE 180, Dallas, Texas (TABC MB105824737). Over the most recent 12 months it reported $1,295,909 in gross alcohol sales, averaging $107,992/month with a best month of $154,319. Sales mix: ~88% liquor · 6% beer · 6% wine. The building at this address is owned by 3099 OLIVE LP (983,184 sqft, $188,000,000 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $384,742 (~30% margin). Acquisition value is estimated at $962k–$1,296k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$1,295,909
Avg monthly
$107,992
Best month
$154,319
Oct 2025
Sales mix
88% Liq
6% Beer · 6% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID00C054800000RES00
Property owner (landlord)3099 OLIVE LP
Total building SF whole parcel — Mesero Victory Park is in STE 180983,184
Mesero Victory Park's footprint estimated — suite-level not on file 5,000 sf
Assessed value$188,000,000

Mesero Victory Park's share

Est. base rent ~$19/sqft/yr · 5,000 sqft · Class B $7,967/mo
NNN CAM / insurance$1,195/mo
NNN property tax$1,912/mo
Personal property tax own fixtures · Prop 99181023150000000 $493/mo
Total occupancy $11,567/mo

Occupancy analysis

All-in occupancy cost is 10.7% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $1,295,909 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~39%
Revenue$1,295,909
COGS (24%)−$311,018
Labor (14%)−$181,427
Occupancy−$124,925
TX MB gross tax (6.7%)−$86,826
Utilities / ins / mktg (8%)−$103,673
Card surcharge net+$14,255
Net profit $502,295
Most Likely
Typical bar, light food program, full two-shift staffing
~30%
Revenue$1,295,909
COGS (27%)−$349,895
Labor (17%)−$220,305
Occupancy−$138,805
TX MB gross tax (6.7%)−$86,826
Utilities / ins / mktg (10%)−$129,591
Card surcharge net+$14,255
Net profit $384,742
Stressed
Heavy food, larger crew, higher rent
~19%
Revenue$1,295,909
COGS (30%)−$388,773
Labor (22%)−$285,100
Occupancy−$152,686
TX MB gross tax (6.7%)−$86,826
Utilities / ins / mktg (12%)−$155,509
Card surcharge net+$14,255
Net profit $241,271
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Mesero Restaurants - Victory LLC looking up officers…
1
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $384,742/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$384,742 net) estimated

Revenue multiple
$648k–$1.04M
0.5–0.8× gross
SDE multiple
$962k–$1.35M
2.5–3.5× earnings
Cap rate
$1.17M–$1.54M
25–33%
Suggested range
$962k–$1,296k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.

Federal court history

Public records · last checked 2026-06-02

No federal lawsuits — past or pending