In its latest reporting month, the bar recorded $70,568 in receipts, which is roughly 30% below its own 12‑month average of $101,024. This positions MESERO - VICTORY PARK as a lower‑revenue performer relative to the average Dallas bar.
Based on trailing-12-month gross of $1,207,196, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
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MESERO - VICTORY PARK is a Mixed Beverage located in DALLAS, Texas. In September 2026, it reported $71,692 in total mixed beverage sales. Its average monthly sales over the last 12 months were $100,600. Its highest-grossing month in that period was October 2025 with $154,319 in sales. Sales have decreased by 45% compared to earlier in the period. Its sales mix is approximately 89% liquor, 6% beer, and 5% wine. The establishment currently holds an Active - Renewal Pending TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.
2375 VICTORY PARK LN STE 180, DALLAS, TX 75219
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“Mesero at Victory Park absolutely delivered. From start to finish, the food, drinks, and service were on point. The shrimp ceviche was fresh, bright, and perfectly balanced. The ahi tuna tacos were next-level delicious, easily a standout, and the appetizers across the table did not miss. Now let’s talk dessert. The cinco leches cake was hands down the best I’ve ever had. Moist, rich, and dangerously good. The...”
“Mesero Victory Park is is truly one of my favorite spots while in Dallas! The atmosphere and staff is warm and inviting. Gerardo our server was attentive, kind, and made sure everything was perfect throughout night. The food is always absolutely incredible—fresh, flavorful, and beautifully prepared. Portions were generous, and everything is delicious. Not to mention the drinks! Definitely the best drinks in...”
“Love the house music but very loud and overstimulating. Beautiful corner restaurant. Good for large groups. Good service, hostess was visibly annoyed we respectfully asked for a booth so we could sit next to each other. So didn’t start off on the best foot with service but our waitress was very attentive and nice!”
“Excellent service from start to finish. Our server was friendly, attentive, and always had a smile. The food and atmosphere were perfect, but the outstanding service truly made the experience special. Thank you for making our visit memorable and special thanks to Manager Helena for making the service even better.””
“This place was very disappointing. Firstly, while waiting for your food, you have a clear view of the staff enjoying the food behind the bar in the kitchen, while working. Once our food came out, it was not hot. The cheese was not melted on my appetizer and the tortilla on my enchilada was EXTREMELY hard and chewy. The black beans were also raw. We let the waiter know, and luckily it was the end of the meal...”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.