LA ROCA SEAFOOD RESTAURANT & MONTECARLO, at 6619 McPherson Rd, posted $9,001 in receipts for the latest month. This is slightly under the city’s average bar monthly revenue of $9,106, indicating performance comparable to typical Laredo peers.
Based on trailing-12-month gross of $108,800, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
|---|---|---|---|---|---|
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LA ROCA SEAFOOD RESTAURANT & MONTECARLO is a Mixed Beverage located in LAREDO, Texas. In August 2026, it reported $9,001 in total mixed beverage sales. Its average monthly sales over the last 12 months were $9,067. Its highest-grossing month in that period was December 2025 with $14,057 in sales. Sales have decreased by 12% compared to earlier in the period. Its sales mix is approximately 41% liquor, 52% beer, and 7% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.
6619 MCPHERSON RD, LAREDO, TX 78041
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“If you speak English, GOOD LUCK!! English please? We understand this is close to the border, however we are in the USA.. could never tell by this restaurant. We are in town for business and decided to give this restaurant a try we were looking forward to some good Italian food… well we were approached by a young girl who asked us something in Spanish, we do not speak Spanish . We told her we didn’t speak Spanish...”
“Hard and crunchy fried shrimp, bland rice, cold baked potato & a day old over toasted biscuit. Oh, and two little dry limes with the pulp coming apart on my food. No quality control at all. Failed on all counts.”
“It was a great overall experience. Service was a little slow but the restaurant was busy during dinner service. Food was great and a twist to the normal seaside treat I've enjoyed. The Italian trio was delicious. The lasagna being my favorite part. The sauce was very flavorful. The Shrimp ceviche was a large serving and perfect portion for the price.”
“Very good variety of food and very good service. I always enjoy coming here. Had the Italian combo today. Ask for a small cup of their seafood soup...very good.”
“It was fun place for a Friday night with friends and drinks or to take your family out for a nice dinner. The live music was very perfect the songs were on point. It was very clean and food was good. The service could of been a little faster had to keep asking for a refill bit they were very nice and friendly. All in all I had a great time with my crew from work.”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.