← ROCKFISH SEAFOOD & GRILL MB466364
Temporarily Surrendered Since 2000

Rockfish Seafood & Grill

9179 DALLAS PKWY STE 170, Frisco, TX 75034 · Denton County
Latest receipts
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Click for monthly breakdown
Trailing 12
$133K
…
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All-time peak
$36K
Mar 2016
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Liquor split
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Per open day
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est. 30 days
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How they stack up

In Frisco
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In ZIP 75034
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In Denton County
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Statewide
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2025
License issued
Jan 2025
Source: BoozeReports.com provides Texas bar, restaurant, and alcohol permit intelligence — including mixed beverage sales, license details, compliance signals, violations, ownership, and estimated business value.
Plain-text summary (for AI / quick reference)
Business name: Rockfish Seafood & Grill
City: Frisco, TX · Denton County
Address: 9179 Dallas Pkwy Ste 170, TX 75034
TABC permit number: MB466364
Permit type: RESTAURANT (Restaurant)
Owner / operator: Rockfish Beverage Corporation, INC.
Trailing 12-month mixed beverage receipts: $133,178
Estimated business value: $136,672 (midpoint, EBITDA-multiple model)
Source: BoozeReports.com — Texas bar & alcohol-permit intelligence platform.
Rockfish Seafood & Grill reported $0 in December 2025.

Trailing-12 receipts: $133K (0.0% YoY, 0.0% MoM). Clean compliance record. Located in Frisco.

What is this restaurant worth?

Back-of-envelope · Pro only
Low (-5% margin)
$99K
2.25× EBITDA
Mid (14% margin)Likely
$137K
3.0× EBITDA
High (32% margin)
$233K
3.75× EBITDA
Pro · valuation
Acquisition-grade estimate.
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Based on trailing-12-month gross of $133,178, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.

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Sales history · monthly gross receipts

Monthly filings · last 12

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Month Total Liquor Beer Wine MoM
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About this establishment

ROCKFISH SEAFOOD & GRILL is a Mixed Beverage located in FRISCO, Texas. Its average monthly sales over the last 11 months were $12,107. Its highest-grossing month in that period was March 2025 with $19,448 in sales. Sales have decreased by 51% compared to earlier in the period. Its sales mix is approximately 57% liquor, 25% beer, and 19% wine. The establishment currently holds an Temporarily Surrendered TABC license. Its BoozeReports audit risk score is rated medium based on some irregular sales patterns or minor compliance issues.

ZIP 75034 performance

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Location

9179 DALLAS PKWY STE 170
FRISCO, TX 75034
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License

Permit typeMixed Beverage
NumberMB466364
Status ● Temporarily Surrendered
First filing2007-01-31
Renewed2025-01-21
In business since 2000
Expires2027-02-09
Sales tax filingCurrent
Entity registeredActive
Franchise tax Below No Tax Due threshold
Owner Rockfish Beverage Corporation, INC. Company →
Officers Gregory J Cannella Director
Lonnie Schiller Director
Mark Maddock President
Thomas Lee Director
Tina Limsky Secretary
Sibling entities
7 other venues share an officer
The Grove · Houston
via Lonnie Schiller (Managing M)
Pablos Pub · Webster
via Lonnie Schiller (Director)
Tesar'S Woodlands · The Woodlands
via Lonnie Schiller (Director)
Taco Milagro-Willowbrook · Houston
via Lonnie Schiller (Director)
The Grove · Houston
via Lonnie Schiller (Managing M)
Chico'S Paradise · Galveston
via Lonnie Schiller (Manager)
Inferred from shared officer / manager filings — not a confirmed parent relationship.

Operator portfolio

TX state retail-permit registry
Outlets statewide 14 across 11 cities
Same taxpayer ID runs multiple permitted outlets — this venue is part of a multi-location operator.
Show 8 sample outlets
ROCKFISH SEAFOOD GRILL · Highland Village
NAICS 722511
ROCKFISH BEVERAGE CORPORATION, INC. · Dallas
NAICS 722511
ROCKFISH BEVERAGE CORPORATION, INC. · Dallas
NAICS 722511
ROCKFISH SEAFOOD GRILL · Houston
NAICS 722511
ROCKFISH SEAFOOD GRILL · Houston
NAICS 722511
ROCKFISH SEAFOOD GRILL · Mckinney
NAICS 722511
ROCKFISH SEAFOOD GRILL · Arlington
NAICS 722511
ROCKFISH SEAFOOD GRILL · Lewisville
NAICS 722511
Inferred from a shared state retail-permit taxpayer ID.

Audit risk

M
MEDIUM
2 factors flagged
  • 1 month with identical/near-identical totals
  • $0 filed in a month with avg baseline $12,909/mo
Sales-tax cross-check
Sales-tax filings $132,126 vs gross $133,178 over 11 overlapping months — filings match (gap 0.8%).
View methodology →

Texas state & county records

Public records
No state or county cases — and no tax liens on record
Some sources limit how many records they return, so counts may be a minimum rather than a total.
Public records, last checked 2026-10-01 04:23

Federal court history

Public records
No federal lawsuits — past or pending
Public records, last checked 2026-05-31

Peer comparison

Frisco
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Location · ROCKFISH SEAFOOD & GRILL

9179 DALLAS PKWY STE 170, FRISCO, TX 75034

Heatmap · ZIP 75034

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Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.

ZIP 75034 rankings

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