In its latest reporting month, The Rustic recorded $146,726 in sales, which is about 29% lower than its 12‑month average of $206,715. This performance sits modestly below the earnings typical of comparable Dallas‑area bars, which often maintain steadier monthly revenues.
Based on trailing-12-month gross of $2,495,352, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
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THE RUSTIC is a Mixed Beverage located in DALLAS, Texas. In August 2026, it reported $146,726 in total mixed beverage sales. Its average monthly sales over the last 12 months were $207,946. Its highest-grossing month in that period was October 2025 with $316,914 in sales. Sales have decreased by 32% compared to earlier in the period. Its sales mix is approximately 66% liquor, 25% beer, and 8% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated medium based on some irregular sales patterns or minor compliance issues.
3656 HOWELL ST, DALLAS, TX 75204
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“Ryan was the best server we have had in three days of being in Dallas. We have been to 3 other restaurants; the service, wait time for service, and numerous people have been terrible. The Rustic not only had great atmosphere, but it had welcoming people and the food was delicious. We’ll definitely be coming back.”
“Had such a good time here! Food was amazing, thank you to our server Leslie for recommending these, she was soo sweet and fun! Will definitely be back soon!!,”
“My friend and I popped into The Rustic in Dallas this past Saturday, and while the place was absolutely packed—a good sign, really—we were pleasantly surprised to snag a table for two right away, even without a reservation! The atmosphere was buzzing, set by some really fantastic live music that made the whole experience feel energetic and fun. We both went for the brunch special, which at $21 per person was...”
“Food was excellent, service was great. Alejandro made suggestions and the choices were excellent. Food could not be improved. The pork chop was the best I've ever had. Very tender and good flavor. Dessert was delicious. It was the ice box smores. It was amazing. I highly recommend. All the good options do make for a little bit of a bill. Appetizer, drink, entree, and dessert was pushing $70 before tip. Not...”
“First time we’ve been here, in town for a wedding. Found The Rustic on a whim and loved it. Got to listen to Logan Samford live. Food and drinks were awesome. See Leslie. She’s an awesome server”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.