The Stephen F Austin Royal Sonesta Hotel has reported a trailing-12-month receipts total of $766K, placing it near the middle of the pack among Texas bar establishments in Austin. While revenue per location varies widely, the hotel's performance aligns with average per-capita spending in the city, suggesting a stable but not exceptional market presence.
Based on trailing-12-month gross of $631,397, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
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THE STEPHEN F AUSTIN ROYAL SONESTA HOTEL is a Mixed Beverage located in AUSTIN, Texas. In June 2026, it reported $30,064 in total mixed beverage sales. Its average monthly sales over the last 11 months were $57,400. Its highest-grossing month in that period was March 2026 with $81,710 in sales. Sales have remained relatively stable. Its sales mix is approximately 63% liquor, 16% beer, and 21% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.
701 CONGRESS AVE, AUSTIN, TX 78701
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“ZERO stars. This property engages in dishonest billing and outright theft. We were promised a welcome amenity of tea, a cheese board, and two sandwiches. My daughter called ahead because I am sick and we simply wanted to order room service and go straight to bed. Instead, at check-in, the desk clerk reached under the desk and handed us loose plastic packages of food along with two plastic K-cups for tea. We were...”
“My husband and I had the pleasure of staying at the Stephen F Austin Royal Sonesta Hotel this past weekend, and we felt welcomed since the moment we arrived. The staff are great, the room was beyond what we expected, and the atmosphere was romantic. There are many little nooks to sit at to enjoy conversation and drinks. We definitely recommend 10/10”
“I had an incredible experience at this hotel. The people working there are so kind, thoughtful, and helpful. They made my stay amazing and even gave me cool historical facts about the hotel too. (Like Miss Congeniality was filmed right there). The rooms are fancy and cozy. It feels very safe. Overall it is a top tier hotel with great vibes. If you book, you will not regret it.”
“The rooms are a bit dated and are in need of an upgrade. The room I stayed in had a lot of space which I loved. The people that work there are amazing! Perfect location if you are looking to stay in downtown Austin.”
“The hotel has a great vibe and a great location. Most importantly, it has great service. They served an excellent scotch at check-in, they put great chocolates in the shape of an F1 car in our room, and everyone from the front desk staff to the excellent manager, Ric, worked hard to make sure we felt at home and were well taken care of. I really enjoyed the pool as well. Overall, a great stay.”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.