← The Stephen F. Austin Royal Sonesta Hotel /

Financials

MB1111369
Dashboard › The Stephen F. Austin Royal Sonesta Hotel › Financial Intelligence

The Stephen F. Austin Royal Sonesta Hotel

701 CONGRESS AVE, Austin, TX 78701 · TABC MB1111369

Mixed Beverage Austin Market Enriched 2026-07-10
$657,130 Annual gross (L12M) ▼ 21.7% latest MoM Click for monthly detail
$59,739 Avg monthly ▼ 9.6% latest vs avg Click for monthly detail
~22% Est. net margin (likely) $147,197/yr est. net Click for cost model
$368k–$515k Est. acquisition range 0.67× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Hotel Bar, liquor is typically only 70–90% of total business revenue. Mostly liquor program. Estimated total revenue (rough): $730,144 – $938,757/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
← Back to The Stephen F. Austin Royal Sonesta Hotel My bars

Executive Summary

Click to expand full narrative

The Stephen F. Austin Royal Sonesta Hotel is a mixed-beverage licensed establishment at 701 CONGRESS AVE, Austin, Texas (TABC MB1111369). Over the most recent 12 months it reported $657,130 in gross alcohol sales, averaging $59,739/month with a best month of $81,710. Sales mix: ~62% liquor · 16% beer · 22% wine. The building at this address is owned by HPTMI PROPERTIES TRUST (85,782 sqft, $36,292,198 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $147,197 (~22% margin). Acquisition value is estimated at $368k–$515k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$657,130
Avg monthly
$59,739
Best month
$81,710
Mar 2026
Sales mix
62% Liq
16% Beer · 22% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID194416
Property owner (landlord)HPTMI PROPERTIES TRUST
Total building SF85,782
Assessed value$36,292,198

The Stephen F. Austin Royal Sonesta Hotel's share

Est. base rent ~$22/sqft/yr · 3,500 sqft · Class A $6,330/mo
NNN CAM / insurance$949/mo
NNN property tax$2,468/mo
Personal property tax est — no BPP record $110/mo
Total occupancy $9,857/mo

Occupancy analysis

All-in occupancy cost is 18.0% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $657,130 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~32%
Revenue$657,130
COGS (24%)−$157,711
Labor (14%)−$91,998
Occupancy−$106,455
TX MB gross tax (6.7%)−$44,028
Utilities / ins / mktg (8%)−$52,570
Card surcharge net+$7,228
Net profit $211,596
Most Likely
Typical bar, light food program, full two-shift staffing
~22%
Revenue$657,130
COGS (27%)−$177,425
Labor (17%)−$111,712
Occupancy−$118,283
TX MB gross tax (6.7%)−$44,028
Utilities / ins / mktg (10%)−$65,713
Card surcharge net+$7,228
Net profit $147,197
Stressed
Heavy food, larger crew, higher rent
~11%
Revenue$657,130
COGS (30%)−$197,139
Labor (22%)−$144,569
Occupancy−$130,112
TX MB gross tax (6.7%)−$44,028
Utilities / ins / mktg (12%)−$78,856
Card surcharge net+$7,228
Net profit $69,656
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Hpt Trs Ihg-2 INC & Sonesta International Hotels Corporation looking up officers…
2
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $147,197/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$147,197 net) estimated

Revenue multiple
$329k–$526k
0.5–0.8× gross
SDE multiple
$368k–$515k
2.5–3.5× earnings
Cap rate
$446k–$589k
25–33%
Suggested range
$368k–$515k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.

Federal court history

Public records · last checked 2026-06-21

Lookup pending — check back tomorrow

Daily public-records quota was exhausted before we could check this operator. Our nightly job will retry automatically.