← ELLERA MB1075799
Expired - Original Required BLUE · Bar Since 2019

Ellera

12432 FM 2244 RD, Bee Cave, TX 78738 · Travis County
Latest receipts
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Trailing 12
$19K
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All-time peak
$101K
Mar 2021
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Liquor split
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Per open day
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est. 30 days
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How they stack up

In Bee Cave
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In ZIP 78738
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In Travis County
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Statewide
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2021
License issued
Dec 2021
Source: BoozeReports.com provides Texas bar, restaurant, and alcohol permit intelligence — including mixed beverage sales, license details, compliance signals, violations, ownership, and estimated business value.
Plain-text summary (for AI / quick reference)
Business name: Ellera
City: Bee Cave, TX · Travis County
Address: 12432 Fm 2244 Rd, TX 78738
TABC permit number: MB1075799
Owner / operator: Msb Restaurant Group LLC
Trailing 12-month mixed beverage receipts: $18,732
Estimated business value: $92,268 (midpoint, EBITDA-multiple model)
Source: BoozeReports.com — Texas bar & alcohol-permit intelligence platform.
Ellera reported $18.7K in January 2024.

Trailing-12 receipts: $18.7K (0.0% YoY, 0.0% MoM). Clean compliance record. Located in Bee Cave. Audit risk not yet scored — fewer than 6 months of filed receipts on record.

What is this bar worth?

Back-of-envelope · Pro only
Low (-5% margin)
$87K
2.25× EBITDA
Mid (14% margin)Likely
$92K
3.0× EBITDA
High (32% margin)
$106K
3.75× EBITDA
Pro · valuation
Acquisition-grade estimate.
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Based on trailing-12-month gross of $18,732, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.

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Sales history · monthly gross receipts

Monthly filings · last 12

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Month Total Liquor Beer Wine MoM
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About this establishment

ELLERA is a Mixed Beverage located in BEE CAVE, Texas. In January 2024, it reported $18,732 in total mixed beverage sales. The establishment currently holds an Expired - Original Required TABC license. Its BoozeReports audit risk score is not yet rated — this bar has fewer than 6 months of filed mixed beverage receipts, so the sales-pattern signals the score relies on are not yet meaningful.

ZIP 78738 performance

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Location

12432 FM 2244 RD
BEE CAVE, TX 78738
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License

Permit typeMixed Beverage
NumberMB1075799
Status ● Expired - Original Required
First filing2020-01-31
Renewed2021-12-21
In business since 2019
Expires2023-12-15
Sales tax filingCurrent
Entity registeredActive
Franchise tax Below No Tax Due threshold
Owner Msb Restaurant Group LLC Company →
Officers Christopher A Meroff Owner
Sibling entities
4 other venues share an officer
Event Collective · Cedar Park
via Christopher A Meroff (Director)
Wilco Workspaces · Cedar Park
via Christopher A Meroff (Owner)
Garden At The Summit · Georgetown
via Christopher A Meroff (Owner)
Ellera At Flat Creek · Marble Falls
via Christopher A Meroff (Owner)
Inferred from shared officer / manager filings — not a confirmed parent relationship.

Operator portfolio

TX state retail-permit registry
Outlets statewide 4 across 3 cities
Same taxpayer ID runs multiple permitted outlets — this venue is part of a multi-location operator.
Show 4 sample outlets
ELLERA · Bee Cave
NAICS 722511
COFFEE AND CRISP · Austin
NAICS 722330
THE GARDEN AT THE 704 · Austin
NAICS 722330
MSB HOST LLC · Cedar Park
NAICS 722511
Inferred from a shared state retail-permit taxpayer ID.

Audit risk

N/A
INSUFFICIENT HISTORY
Need at least 6 months of filed receipts before scoring patterns.
  • Only 1 month of filed receipts on record — need at least 6 to score sales-pattern signals reliably
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Federal court history

Public records
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Peer comparison

Bee Cave
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Location · ELLERA

12432 FM 2244 RD, BEE CAVE, TX 78738

Heatmap · ZIP 78738

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Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.

ZIP 78738 rankings

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