Marriott North Austin Round Rock

2600 LA FRONTERA BLVD, Round Rock, TX 78681 · Williamson County
Latest receipts
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Trailing 12
$537K
…
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All-time peak
$68K
Feb 2026
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Liquor split
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Per open day
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est. 30 days
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How they stack up

In Round Rock
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In ZIP 78681
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In Williamson County
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Statewide
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2026
License issued
Aug 2026
Source: BoozeReports.com provides Texas bar, restaurant, and alcohol permit intelligence — including mixed beverage sales, license details, compliance signals, violations, ownership, and estimated business value.
Plain-text summary (for AI / quick reference)
Business name: Marriott North Austin Round Rock
City: Round Rock, TX · Williamson County
Address: 2600 La Frontera Blvd, TX 78681
TABC permit number: MB200131112
Owner / operator: Ahtrst Concessions, LLC
Trailing 12-month mixed beverage receipts: $537,162
Latest health inspection score: 75 (Aug 08, 2025) · Williamson County inspection
Estimated business value: $293,414 (midpoint, EBITDA-multiple model)
Source: BoozeReports.com — Texas bar & alcohol-permit intelligence platform.
MARRIOTT NORTH AUSTIN ROUND ROCK posts solid monthly sales in Round Rock market

For September 2026 the bar recorded $40,345 in receipts, a modest dip from its 12‑month average of $44,111. This performance places it in line with typical Round Rock bar sales, and the venue remains on schedule with its August 2026 filing.

What is this bar worth?

Back-of-envelope · Pro only
Low (-5% margin)
$141K
2.25× EBITDA
Mid (14% margin)Likely
$293K
3.0× EBITDA
High (32% margin)
$680K
3.75× EBITDA
Pro · valuation
Acquisition-grade estimate.
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Based on trailing-12-month gross of $537,162, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.

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Sales history · monthly gross receipts

Monthly filings · last 12

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Month Total Liquor Beer Wine MoM
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About this establishment

MARRIOTT NORTH AUSTIN ROUND ROCK is a Mixed Beverage located in ROUND ROCK, Texas. In September 2026, it reported $40,894 in total mixed beverage sales. Its average monthly sales over the last 12 months were $44,764. Its highest-grossing month in that period was February 2026 with $67,733 in sales. Sales have decreased by 18% compared to earlier in the period. Its sales mix is approximately 61% liquor, 24% beer, and 16% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.

ZIP 78681 performance

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Location

2600 LA FRONTERA BLVD
ROUND ROCK, TX 78681
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License

Permit typeMixed Beverage
NumberMB200131112
Status ● Active
First filing2024-07-31
Renewed2026-08-14
Expires2028-07-14
Health score 75 · Williamson County inspection · Aug 08, 2025 →
Sales tax filingCurrent
Entity registeredActive
Franchise tax Below No Tax Due threshold
Trade nameMarriott North Austin Round Rock
Officers Aly El-Bassuni Vp
Gregory Moundas President/
Karen Kovach Vp

Operator portfolio

TX state retail-permit registry
Outlets statewide 109 (63 active, 46 closed) across 39 cities
Same taxpayer ID runs multiple permitted outlets — this venue is part of a multi-location operator.
Show 8 sample outlets
AHTRST CONCESSIONS, LLC · Plano · closed Sep 2024
NAICS 423990
HOMEWOOD SUITES · Plano
NAICS 722410
FAIRFIELD INN & SUITES DECATUR · Decatur
NAICS 722410
HOME2 SUITES ROUND ROCK · Round Rock
NAICS 722410
HYATT PLACE · Hurst · closed Sep 2024
NAICS 722410
HYATT PLACE FORT WORTH/ HURST · Hurst
NAICS 722410
HOLIDAY INN EL PASO WEST · El Paso
NAICS 722410
COURTYARD BY MARRIOTT DALLAS MIDLOTHIAN · Midlothian
NAICS 722410
Inferred from a shared state retail-permit taxpayer ID.

Audit risk

L
LOW
No flags detected
Sales-tax cross-check
Sales-tax filings $496,268 vs gross $496,268 over 11 overlapping months — filings match (gap 0.0%).
View methodology →

Texas state & county records

Public records
5 tax liens filed
Amount not available from this county's index
2021-11-08 — STATE TAX LIEN
2024-11-04 — STATE TAX LIEN
2021-12-15 — RELEASE OF STATE TAX LIEN (released)
2025-02-21 — RELEASE OF STATE TAX LIEN (released)
2025-02-19 — RELEASE OF STATE TAX LIEN (released)
2024-11-04 — STATE TAX LIEN - PROPERTY
Some sources limit how many records they return, so counts may be a minimum rather than a total.
Public records, last checked 2026-10-03 02:15

Federal court history

Public records
No federal lawsuits — past or pending
Public records, last checked 2026-06-03

Peer comparison

Round Rock
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Location · MARRIOTT NORTH AUSTIN ROUND ROCK

2600 LA FRONTERA BLVD, ROUND ROCK, TX 78681

Heatmap · ZIP 78681

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Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.

ZIP 78681 rankings

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