311 TRAVIS ST, Houston, TX 77002 · TABC MB1111529
Click to expand full narrative
Cru Lounge is a mixed-beverage licensed establishment at 311 TRAVIS ST, Houston, Texas (TABC MB1111529). Over the most recent 12 months it reported $1,104,255 in gross alcohol sales, averaging $92,021/month with a best month of $162,285. Sales mix: ~87% liquor · 3% beer · 9% wine. The building at this address is owned by APEXIA LLC (2,969 sqft, $700,454 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $272,277 (~25% margin). Acquisition value is estimated at $681k–$953k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.
Texas Comptroller mixed-beverage gross receipts actual
County public records + submarket comps
Building (landlord parcel)
Cru Lounge's share
All-in occupancy cost is 15.7% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.
Texas bar cost model applied to $1,104,255 gross revenue estimated
Split likely net profit across ownership estimated
Based on most-likely scenario (~$272,277 net) estimated
Public records · last checked 2026-06-03
Daily public-records quota was exhausted before we could check this operator. Our nightly job will retry automatically.
—