Trailing-12 receipts: $1.10M (+57.1% YoY, +146.7% MoM). Clean compliance record. Located in Houston.
Based on trailing-12-month gross of $1,104,255, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
TABC has been receiving sales filings for this location under a different permit number (most recent: Aug 2026). The legacy permit on this page stopped filing — full history lives on the active permit's page.
View active permit · MB200193069 →| Month | Total | Liquor | Beer | Wine | MoM |
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CRU LOUNGE is a Mixed Beverage located in HOUSTON, Texas. In March 2026, it reported $162,285 in total mixed beverage sales. Its average monthly sales over the last 12 months were $92,021. Its highest-grossing month in that period was March 2026 with $162,285 in sales. Sales have decreased by 11% compared to earlier in the period. Its sales mix is approximately 87% liquor, 3% beer, and 9% wine. The establishment currently holds an Surrendered TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.
311 TRAVIS ST, HOUSTON, TX 77002
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“The service was not very timely & I disliked the drink that was given(the server recommended cause my original choice was gone). And I was told I still had to pay for it even if they switched the drinks out. The Manager said she wouldn't remove it. It was my birthday celebration & was not having a good time in the corner of the small outside patio. Also, they came out and turned the music up on the small speaker...”
“Around 12:30 a.m. on December 31, my friends and I visited this establishment. The music was good, and we ordered a hookah and requested menus. The hookah arrived, but the menus never did. About 10 minutes later, a staff member (huge African American man) came out from the back and spoke to us very rudely, telling us we needed to get up because we hadn’t ordered anything, even though we were already smoking our...”
“Enjoyed a girls night out at Cru last weekend. We had a great time. Good music, cocktails (Traffic, the bartender did his thing), and service.”
“Came here on a Monday night and I’m happy I decided to come here. It got crowded quick but my friends and I sat outside. Outdoor had both high tables/stools and couches. The bathroom was also okay compared to other places. The server that showed us to our seats was just amazing. She was nice and welcoming (good videos). The server who actually took our order was okay. She did check on us frequently but her...”
“Loved the experience! Good hookah.. awesome food and prices.. a whole vibe.. GREAT music! I went real early.. 2:30 so there wasn't a crowd at all... and yet it was still a whole vibe..”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.