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Truluck's Seafood Steak And Crab House

2401 MCKINNEY AVE, Dallas, TX 75201 · TABC MB435198

Mixed Beverage Dallas Market Enriched 2026-05-24
$1,954,630 Annual gross (L12M) ▼ 7.8% latest MoM Click for monthly detail
$162,886 Avg monthly ▼ 10.2% latest vs avg Click for monthly detail
~27% Est. net margin (likely) $529,813/yr est. net Click for cost model
$1,325k–$1,854k Est. acquisition range 0.81× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Steakhouse, liquor is typically only 25–40% of total business revenue. Steakhouse. Total revenue is typically 2.5–4× our liquor figure (high food average ticket). Estimated total revenue (rough): $4,886,575 – $7,818,520/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

Click to expand full narrative

Truluck's Seafood Steak And Crab House is a mixed-beverage licensed establishment at 2401 MCKINNEY AVE, Dallas, Texas (TABC MB435198). Over the most recent 12 months it reported $1,954,630 in gross alcohol sales, averaging $162,886/month with a best month of $215,357. Sales mix: ~53% liquor · 2% beer · 45% wine. The building at this address is owned by LG ROUTH LP (487,358 sqft, $109,940,000 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $529,813 (~27% margin). Acquisition value is estimated at $1,325k–$1,854k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$1,954,630
Avg monthly
$162,886
Best month
$215,357
Dec 2025
Sales mix
53% Liq
2% Beer · 45% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID000549000C01A0000
Property owner (landlord)LG ROUTH LP
Total building SF487,358
Assessed value$109,940,000

Truluck's Seafood Steak And Crab House's share

Est. base rent ~$27/sqft/yr · 5,000 sqft · Class A $11,279/mo
NNN CAM / insurance$1,692/mo
NNN property tax$2,256/mo
Personal property tax own fixtures · Prop 99151012370000000 $6,428/mo
Total occupancy $21,655/mo

Occupancy analysis

All-in occupancy cost is 13.3% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $1,954,630 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~36%
Revenue$1,954,630
COGS (24%)−$469,111
Labor (14%)−$273,648
Occupancy−$233,871
TX MB gross tax (6.7%)−$130,960
Utilities / ins / mktg (8%)−$156,370
Card surcharge net+$21,501
Net profit $712,170
Most Likely
Typical bar, light food program, full two-shift staffing
~27%
Revenue$1,954,630
COGS (27%)−$527,750
Labor (17%)−$332,287
Occupancy−$259,857
TX MB gross tax (6.7%)−$130,960
Utilities / ins / mktg (10%)−$195,463
Card surcharge net+$21,501
Net profit $529,813
Stressed
Heavy food, larger crew, higher rent
~16%
Revenue$1,954,630
COGS (30%)−$586,389
Labor (22%)−$430,019
Occupancy−$285,843
TX MB gross tax (6.7%)−$130,960
Utilities / ins / mktg (12%)−$234,556
Card surcharge net+$21,501
Net profit $308,365
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee 2401 Mckinney Ave LLC looking up officers…
1
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $529,813/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$529,813 net) estimated

Revenue multiple
$977k–$1.56M
0.5–0.8× gross
SDE multiple
$1.32M–$1.85M
2.5–3.5× earnings
Cap rate
$1.61M–$2.12M
25–33%
Suggested range
$1,325k–$1,854k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.
Full-business estimate · Steakhouse

If you're buying the whole restaurant, not just the bar program

We estimate this steakhouse pulls $4,886,575–$7,818,520/yr in total revenue (your liquor portion of $1,954,630 is roughly 25–40% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).

Estimated total revenue
$4,887k–$7,819k
food + liquor + service
Estimated net (10–15%)
$489k–$1,173k
restaurant margin
Full-business value
$1,344k–$4,300k
blended rev × SDE

Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.

Federal court history

Public records · last checked 2026-06-02

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