For the most recent month, the restaurant recorded $191,352 in receipts, surpassing its 12‑month average of $164,395. These figures position Truluck's ahead of the typical sales range for Dallas bars.
Based on trailing-12-month gross of $1,982,001, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
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TRULUCK'S SEAFOOD STEAK AND CRAB HOUSE is a Mixed Beverage located in DALLAS, Texas. In September 2026, it reported $143,465 in total mixed beverage sales. Its average monthly sales over the last 12 months were $165,167. Its highest-grossing month in that period was December 2025 with $215,357 in sales. Sales have decreased by 18% compared to earlier in the period. Its sales mix is approximately 53% liquor, 2% beer, and 45% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.
2401 MCKINNEY AVE, DALLAS, TX 75201
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“We had an amazing dining experience at Truluck's Ocean's Finest Seafood and Crab. The restaurant is absolutely beautiful, with elegant décor and stunning blossom trees that make the space feel very special. The lobster bisque was exquisite, rich, and full of flavor. My husband had the steak and lobster and said it was fantastic. Even though the place looks upscale and more geared toward adults, they do offer a...”
“Always a great time!! This restaurant is very elegant. It impresses with beautiful decor and delicious food...perfect for any occasion. The Live music and ambient lighting make for a romantic atmosphere. The service was also on point and the food portions were good. I will visit again the next time I am in town.”
“We went to Truluck’s for my boyfriend’s birthday date night and it was such a vibe. Everything was so fresh and delicious. He had the 22oz lobster tail with black truffle butter (obsessed), and I ordered the Asian Chilean sea bass ; literally perfect! We shared crab cakes and lobster bisque, and they surprised us with a complimentary Baked Alaska for his birthday, which was the cutest touch. The staff were so...”
“Truluck’s is one of my favorite places to celebrate special occasions. The food is always incredibly fresh, and the service is consistently warm, attentive, and professional. The staff really makes you feel taken care of, which makes special days feel even more special. I always enjoy my time here and will definitely continue coming back for important celebrations.”
“This was such a first class experience! It was my mom's birthday and she deserves the world! This was just a small token of my gratitude towards her and it was so cool to be able to gift this to her! Food was great and we were the only ones in the restaurant at that time.”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.