← FOOLS GOLD MB949791
Surrendered RED · Restaurant (51%+ food) Since 2016 ⚠ 2 violations

Fools Gold

2700 N MESA ST, El Paso, TX 79902 · El Paso County
Latest receipts
…
Click for monthly breakdown
Trailing 12
$320K
…
Click for YoY comparison
All-time peak
$109K
Sep 2016
Click for ranked months
Liquor split
…
Click for full breakdown
Per open day
…
est. 30 days
Click vs category avg

How they stack up

In El Paso
…
In ZIP 79902
…
In El Paso County
…
Statewide
…
2024
License issued
Jul 2024
Source: BoozeReports.com provides Texas bar, restaurant, and alcohol permit intelligence — including mixed beverage sales, license details, compliance signals, violations, ownership, and estimated business value.
Plain-text summary (for AI / quick reference)
Business name: Fools Gold
City: El Paso, TX · El Paso County
Address: 2700 N Mesa St, TX 79902
TABC permit number: MB949791
Owner / operator: Always Gold, LLC
Trailing 12-month mixed beverage receipts: $319,998
Latest health inspection score: 93 (May 30, 2024) · El Paso inspection
TABC violations on record: 2
Estimated business value: $209,156 (midpoint, EBITDA-multiple model)
Source: BoozeReports.com — Texas bar & alcohol-permit intelligence platform.
Fools Gold reported $0 in March 2025.

Trailing-12 receipts: $320K (0.0% YoY, 0.0% MoM). 2 open TABC violations. Located in El Paso. Audit risk flagged as HIGH — see compliance below.

What is this bar worth?

Back-of-envelope · Pro only
Low (-5% margin)
$118K
2.25× EBITDA
Mid (14% margin)Likely
$209K
3.0× EBITDA
High (32% margin)
$440K
3.75× EBITDA
Pro · valuation
Acquisition-grade estimate.
Start free trial →

Based on trailing-12-month gross of $319,998, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.

Unlock full analysis →

Sales history · monthly gross receipts

Monthly filings · last 12

Download JSON ↓
Month Total Liquor Beer Wine MoM
Loading monthly filings…

About this establishment

FOOLS GOLD is a Mixed Beverage located in EL PASO, Texas. Its average monthly sales over the last 9 months were $35,555. Its highest-grossing month in that period was May 2024 with $41,848 in sales. Sales have remained relatively stable. Its sales mix is approximately 74% liquor, 26% beer, and 0% wine. The establishment currently holds an Surrendered TABC license. TABC enforcement history includes 1 drug-related violation and 1 sale-to-minor violation. Its BoozeReports audit risk score is rated high based on cash law violations, delinquent history, or irregular sales reporting patterns.

Violations · TABC enforcement

2 records
⚠ Sale to a minor 2021-08-26 · closed
1 TABC sale-to-minor citation on record.
⚠ Drug-related violation 2021-02-25 · closed
1 drug-related citation on record.
View full violation history →

ZIP 79902 performance

See full rankings →
Loading nearby bars…

Location

2700 N MESA ST
EL PASO, TX 79902
Open in Maps

License

Permit typeMixed Beverage
NumberMB949791
Status ● Surrendered
First filing2016-08-31
Renewed2024-07-01
In business since 2016
Expires2026-07-04
Health score 93 · El Paso inspection · May 30, 2024 →
Sales tax filingCurrent
Entity registeredActive
Franchise tax Below No Tax Due threshold
Trade nameFOOL'S GOLD
Owner Always Gold, LLC Company →
Officers Game Over Llc Member
Ronpya Llc Member
Skeleton Canyon Llc Member
Sibling entities
5 other venues share an officer
Cantina Malolam · El Paso
via Skeleton Canyon Llc (Member)
Electric Cactus · El Paso
via Skeleton Canyon Llc (Member)
Get Gold · El Paso
via Skeleton Canyon Llc (Member)
Electric Cactus · El Paso
via Skeleton Canyon Llc (Member)
Cantina Malolam · El Paso
via Skeleton Canyon Llc (Member)
Inferred from shared officer / manager filings — not a confirmed parent relationship.

Operator portfolio

TX state retail-permit registry
Outlets statewide 2 (0 active, 2 closed) across 1 city
Same taxpayer ID runs multiple permitted outlets — this venue is part of a multi-location operator.
Show 2 sample outlets
FOOLS GOLD · El Paso · closed May 2025
NAICS 722410
FOOL'S GOLD · El Paso · closed May 2025
NAICS 722511
Inferred from a shared state retail-permit taxpayer ID.

Audit risk

H
HIGH
3 factors flagged
  • Inconsistent liquor reporting pattern
  • Inconsistent beer reporting pattern
  • 3 months with $0 reported (avg baseline $32,000/mo)
Sales-tax cross-check
Sales-tax filings $320,001 vs gross $319,998 over 9 overlapping months — filings match (gap 0.0%).
View methodology →

Federal court history

Public records
No federal lawsuits — past or pending
Public records, last checked 2026-07-09

Peer comparison

El Paso
Loading peers…

Quick actions

View all El Paso bars View owner: Always Gold, LLC Compare this bar →

Location · FOOLS GOLD

2700 N MESA ST, EL PASO, TX 79902

Heatmap · ZIP 79902

Loading nearby receipts…

Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.

ZIP 79902 rankings

Loading…