In August 2026 the bar recorded $94,658 in receipts, outpacing its 12‑month average of $88,706. This revenue level suggests it is performing modestly above the average of comparable Waco bars.
Based on trailing-12-month gross of $1,073,604, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
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JORGE'S CANTINA is a Mixed Beverage located in WACO, Texas. In September 2026, it reported $91,315 in total mixed beverage sales. Its average monthly sales over the last 12 months were $89,467. Its highest-grossing month in that period was June 2026 with $132,639 in sales. Sales have increased by 25% compared to earlier in the period. Its sales mix is approximately 85% liquor, 13% beer, and 2% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.
4225 FRANKLIN AVE, WACO, TX 76710
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“I'm giving Jorge's 3 stars due to the ok vibe of this restaurant and my first impression. I had expected better service but it was just blah. The inside was very nice with eye catching decor, well lit and ample seating. It wasn't too crowded or overwhelming. The hostess walked me towards the back of the restaurant without any friendly greeting which was a bit off-putting. She didn't even bother to ask if I wanted...”
“I am new to TexMex and Jorge’s has definitely made me a real fan. The food here is incredible. My favorites are the chicken a la brasa and the brussels sprouts. I love that they offer chicharrones instead of tortilla chips. Their corn tortillas are perfection. I ordered take out tonight and I have my first form of criticism- the picadillo tacos were so salty :’( and the tortillas were so greasy. I will always...”
“This place is awesome. The food is upscale, reminiscent of what I would get in Dallas or San Antonio. And it was made even more special by the amazing service we got from Carter. We’ll definitely be asking for her when we come back this Saturday with a group of friends!”
“So delicious and high quality! All of the food tasted phenomenal. Reminded me of authentic New Mexican style food. None of the food was too oily or greasy and appeared/tasted fresh. Service was really on top of it and quick, even offered to go drinks which was a nice touch. 10/10 recommend trying this place in Waco.”
“Ate there for the first time last night and it was so good we had to come back tonight. The enchiladas with chili con carne, charro beans and Spanish rice and the Palmalo margarita was the best. Will definitely return soon.”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.