La Raya Del Rock Corporation

11395 JAMES WATT DR, El Paso, TX 79936 · El Paso County
Latest receipts
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Trailing 12
$161K
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All-time peak
$61K
Sep 2011
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Liquor split
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Per open day
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est. 30 days
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How they stack up

In El Paso
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In ZIP 79936
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In El Paso County
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Statewide
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Source: BoozeReports.com provides Texas bar, restaurant, and alcohol permit intelligence — including mixed beverage sales, license details, compliance signals, violations, ownership, and estimated business value.
Plain-text summary (for AI / quick reference)
Business name: La Raya Del Rock Corporation
City: El Paso, TX · El Paso County
Address: 11395 James Watt Dr, TX 79936
TABC permit number: MB888862
Owner / operator: La Raya Del Rock Corporation
Trailing 12-month mixed beverage receipts: $160,623
Estimated business value: $147,320 (midpoint, EBITDA-multiple model)
Source: BoozeReports.com — Texas bar & alcohol-permit intelligence platform.
La Raya Del Rock Corporation reported $29.9K in December 2015.

Trailing-12 receipts: $161K (+355.6% YoY, 0.0% MoM). Clean compliance record. Located in El Paso. Audit risk flagged as HIGH — see compliance below.

What is this bar worth?

Back-of-envelope · Pro only
Low (-5% margin)
$102K
2.25× EBITDA
Mid (14% margin)Likely
$147K
3.0× EBITDA
High (32% margin)
$263K
3.75× EBITDA
Pro · valuation
Acquisition-grade estimate.
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Based on trailing-12-month gross of $160,623, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.

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Sales history · monthly gross receipts

Monthly filings · last 12

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Month Total Liquor Beer Wine MoM
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About this establishment

LA RAYA DEL ROCK CORPORATION is a Mixed Beverage located in EL PASO, Texas. In December 2015, it reported $29,884 in total mixed beverage sales. Its average monthly sales over the last 12 months were $13,385. Its highest-grossing month in that period was September 2015 with $29,885 in sales. Sales have increased by 324% compared to earlier in the period. Its sales mix is approximately 55% liquor, 35% beer, and 10% wine. Its BoozeReports audit risk score is rated high based on cash law violations, delinquent history, or irregular sales reporting patterns.

ZIP 79936 performance

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Location

11395 JAMES WATT DR
EL PASO, TX 79936
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License

Permit typeMixed Beverage
NumberMB888862
First filing2010-05-31
Sales tax filingCurrent
Entity registeredNot found
Franchise tax Below No Tax Due threshold
Officers Graciela Wong Secretary
Graciela Wong Director
Jorge Wong Director
Jorge Wong President
Sibling entities
1 other venue share an officer
Shangri-La Restaurant Bar Llc · El Paso
via Graciela Wong (Director)
Inferred from shared officer / manager filings — not a confirmed parent relationship.

Audit risk

H
HIGH
5 factors flagged
  • 4 months with identical/near-identical totals
  • Inconsistent liquor reporting pattern
  • Inconsistent wine reporting pattern
  • Inconsistent beer reporting pattern
  • Sales-tax filings ~71% below gross mixed-beverage filings (12/12 months flagged) — TX Comptroller cross-check anomaly
Sales-tax cross-check · flagged
Sales-tax filings $46,206 vs gross $160,623 over 12 overlapping months — gap of 71.2% (expected ~0%).
12/12 months below 85% ratio.
View methodology →

Federal court history

Public records
1 federal case
1 contract
As defendant in 1 case
Most recent filing
J&J Sports Productions, Inc. v. La Raya del Rock Corporation
TXWD · 2016-07-06 · CLOSED
Public records, last checked 2026-06-15

Peer comparison

El Paso
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Location · LA RAYA DEL ROCK CORPORATION

11395 JAMES WATT DR, EL PASO, TX 79936

Heatmap · ZIP 79936

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Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.

ZIP 79936 rankings

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