The bar’s latest monthly receipts of $60,493 are about 26% lower than the 12‑month average of $81,643 reported by Fredericksburg peers. Despite the dip, the location remains a notable revenue generator in the local market.
Based on trailing-12-month gross of $1,011,068, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
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PIONEER is a Mixed Beverage located in FREDERICKSBURG, Texas. In September 2026, it reported $68,639 in total mixed beverage sales. Its average monthly sales over the last 12 months were $84,256. Its highest-grossing month in that period was December 2025 with $120,425 in sales. Sales have decreased by 20% compared to earlier in the period. Its sales mix is approximately 62% liquor, 33% beer, and 5% wine. The establishment currently holds an Active TABC license. TABC enforcement history includes 1 sale-to-minor violation. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.
212 E MAIN ST, FREDERICKSBURG, TX 78624
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“This is the most comfy bar we’ve ever been to the bartenders were amazing and so sweet! Such a vibe! The drinks were pretty good! They make a good lemon drop! 10/10 will definitely be back again next time we come here!”
“Blake and Emily!!! The best bartenders we have come across! They not only make the best drinks but made us feel very welcome and we we enjoyed their conversation. This will be a regular bar for my boyfriend and I. Thank yall again!!🩷🩷🥂”
“Stopped by on Thanksgiving Day when we arrived at Fredericksburg. Me and my partner went up to the bar and saw no bartender. We waited for a good 10 minutes until the bar tender finally made an appearance. However, it then took him another 5 minutes to even notice us. The only reason they’re getting 3 stars is because they were open on a holiday. Plus, the atmosphere is actually great, just wish their service...”
“Overall experience was 10/10. Bar was in a great spot downtown. Pioneer is a bar I’d recommend to all visitors and locals. The crew was great to everyone that came in. Alex was great to me and my friends. He not only made us great cocktails but helped us navigate the city of Fredricksburg. A1service”
“If I could give negative stars, I would. These bartenders have absolutely no idea what they’re doing. Not only are they ignoring their new customers to hug up on old men that have been sitting at their bar for hours, but they also don’t know how to make a drink. They’re out of cranberry juice which is the most generic mixer you can have in a bar, but they also don’t know what a tall drink is. I pay $20 for a...”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.