In August 2026, Rosaria's of Marshall posted $6,952 in receipts, far below its 12‑month average of $21,525, a slowdown versus typical Marshall bars. The venue remains a staple on E Houston St, but recent sales suggest growth opportunities compared to peers. Audit risk flagged as HIGH — see compliance below.
Based on trailing-12-month gross of $235,044, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
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ROSARIA'S OF MARSHALL is a Mixed Beverage located in MARSHALL, Texas. In August 2026, it reported $6,952 in total mixed beverage sales. Its average monthly sales over the last 12 months were $19,587. Its highest-grossing month in that period was December 2025 with $44,775 in sales. Sales have decreased by 84% compared to earlier in the period. Its sales mix is approximately 82% liquor, 11% beer, and 8% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated high based on cash law violations, delinquent history, or irregular sales reporting patterns.
105 E HOUSTON ST, MARSHALL, TX 75670
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“Invited by a promotion during Octoberfest we came for dinner. You enter the historic building through oak framed glass doors into a bilevel restaurant with a bar located in the back. Low lighting, dark accents, and streamlined decor make for an intimate atmosphere. Although they we were understaffed and very busy the food was very good, the service was great and we enjoyed our first dining experience.”
“It is a nice-looking restaurant with a Mediterranean flair in decor, but that is all it has going for it. It is advertised as Tex-Mex, but a more genuine description is Italian-Mex. The salsa tasted like pizza sauce, and the enchiladas had no seasonings...not even salt. The lime rice was cooked to a nearly crispy al dente with little to no flavor. Everything looked very pretty, but that is what you're paying for,...”
“The only thing wrong with this place is that I just now found out about it. The food was outstanding, starting with their house made salsa and tortilla chips. Y.U.M. The entrees were fantastic, and the desserts looked wonderful, but we didn't have room for any, so we'll have to eat fewer chips next time. The prices are also very reasonable We will absolutely be back!”
“It is great that Marshall has a place like this! The appetizers and drinks were AMAZING, the tacos were okay. Our server was great. The atmosphere was nice but a little loud. The only negative was that the food took a really long time to come out, but they are new and it's the holidays so hopefully that will change.”
“Love the feel of history in the building. Food was amazing! Sydney W. Gave an amazing service! My wife and I will be back every time we visit family in Marshall”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.