In its latest reporting month, the bar recorded $74,987 in receipts, which is below its 12‑month average of $88,627. Compared with typical Texas bars in Midland, its sales are modest, indicating performance on the lower end of the local market range.
Based on trailing-12-month gross of $974,901, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
|---|---|---|---|---|---|
| Loading monthly filings… | |||||
SANTOMAR BOTANA Y PRECOPEO is a Mixed Beverage located in MIDLAND, Texas. In August 2026, it reported $74,987 in total mixed beverage sales. Its average monthly sales over the last 11 months were $88,627. Its highest-grossing month in that period was November 2025 with $115,693 in sales. Sales have decreased by 22% compared to earlier in the period. Its sales mix is approximately 76% liquor, 15% beer, and 9% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.
418 W WADLEY AVE, MIDLAND, TX 79705
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
—
“Our server Alex did a phenomenal job. We were really impressed with how well we got treated. It was our first time eating here and he made sure to explain the menu items and was very knowledgeable on the food and drinks. He was very attentive and would make sure we were good. I truly felt like we were on vacation in the Caribbean with how well we were treated. Food was very good too. Definitely coming back”
“Loved the atmosphere here, it was quiet during lunch and service was great and fast. I had the tuna sushi which was good but not my favorite. I also had the poblano chicken cordon bleu pasta - there was hardly any chicken in the cordon blue, all just breading. Did not like the poblano pasta sauce. My husband said the scallops were amazing! We also had the charcuterie board and it was pretty simple. I will...”
“Food great! Customer service Exelent! And the Ambient decoration so amazing… I have to tell you customer service in Midland usually sucks BUT Santomar definitely makes the difference. I highly recommend it! And the shrimp with honey sauce was my favorite!”
“It was our first visit to Santomar and we loved it. We arrived during their happy hour and were pleasantly surprised at 2 for 1 cocktails and 2 for 1 sushi. Drinks were very good and we ordered the seared ahi tuna (absolutely amazing) and the tuna mango roll (pretty good). We also shared the poblano pasta which was very good. We sat at the bar where we were served by Heaven and Denali. These two know customer...”
“The atmosphere alone deserves a shoutout. The vibe was amazing, the kind of place where you actually want to sit, talk, and enjoy your time instead of rushing out. Everything felt welcoming and well put together. Our waiter was hands down a highlight of the night. I wish I remembered his name, but he was the skinny guy with glasses and the prettiest nails. Super friendly, attentive, and genuinely kind. You can...”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.