In August 2026, THE 101 recorded $11,819 in receipts, falling short of its 12‑month average of $13,387. Compared with other Bryan bars, its revenue sits around the middle of the local market range, indicating steady performance without leading the sector.
Based on trailing-12-month gross of $161,043, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
|---|---|---|---|---|---|
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THE 101 is a Mixed Beverage located in BRYAN, Texas. In August 2026, it reported $11,819 in total mixed beverage sales. Its average monthly sales over the last 12 months were $13,420. Its highest-grossing month in that period was March 2026 with $16,461 in sales. Sales have remained relatively stable. Its sales mix is approximately 44% liquor, 55% beer, and 1% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.
101 S TEXAS AVE, BRYAN, TX 77803
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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