In its most recent month, THE POINT recorded $51,219 in sales, roughly $9,000 above Harlingen’s 12‑month average of $42,241 for local bars. This revenue level places THE POINT ahead of many typical Harlingen peers.
Based on trailing-12-month gross of $516,913, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
|---|---|---|---|---|---|
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THE POINT is a Mixed Beverage located in HARLINGEN, Texas. In August 2026, it reported $51,219 in total mixed beverage sales. Its average monthly sales over the last 12 months were $43,076. Its highest-grossing month in that period was May 2026 with $59,275 in sales. Sales have increased by 35% compared to earlier in the period. Its sales mix is approximately 53% liquor, 47% beer, and 0% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.
115 E HARRISON AVE, HARLINGEN, TX 78550
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“Came here for the hookah. One of the few places I can find in the valley that have hookah and not for a crazy price like the night life spots. Was $15, limited on flavors, but the girls made them fairly well for not being hookah enthusiasts. The bar is nice and feels clean. Open air experience. Games were on and the music was chill. There is no food, but I doordashed food without an issue.”
“First time going and I was pleasantly surprised. The vibe was chill and the beer cold. What made my experience great was the bartender lady. She was interacting with everyone and made me feel like a regular. I didn’t get her name but she has glasses and tattoos.”
“Lovely bar with great views of the city. The sunset was spectacular. Friendly staff and fellow customers were also very friendly. Drinks were reasonably priced. I did not eat on this visit. I took several photos and I note that I avoided taking photos of staff and customers for privacy reasons. Loved this place and can’t wait to go back!”
“Just a amazing place. Upstairs is the place to be. Need fans on the outside perimeter sections for non breeze days but great dj it was on Wednesday night”
“Went here on a weekday and still had a great time. Good atmosphere and awesome vibe. Will be back 🎶 Google “Rio Red Sky” for more! 🌌 Follow me on all social media @rioredskyg”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.