BLUE · Bar Since 1997

Courtyard By Marriott

101 WASHINGTON AVE, Waco, TX 76701 · Mclennan County
Latest receipts
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Trailing 12
$109K
…
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All-time peak
$12K
Aug 2026
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Liquor split
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Per open day
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est. 30 days
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How they stack up

In Waco
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In ZIP 76701
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In Mclennan County
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Statewide
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2025
License issued
Feb 2025
Source: BoozeReports.com provides Texas bar, restaurant, and alcohol permit intelligence — including mixed beverage sales, license details, compliance signals, violations, ownership, and estimated business value.
Plain-text summary (for AI / quick reference)
Business name: Courtyard By Marriott
City: Waco, TX · Mclennan County
Address: 101 Washington Ave, TX 76701
TABC permit number: MB408627
Permit type: HOTEL (Hotel)
Owner / operator: Johnnie Waco II, INC.
Trailing 12-month mixed beverage receipts: $108,715
Estimated business value: $127,180 (midpoint, EBITDA-multiple model)
Source: BoozeReports.com — Texas bar & alcohol-permit intelligence platform.
Courtyard by Marriott shows strong sales performance in Waco

In its latest reporting month, Courtyard by Marriott in Waco recorded $12,415 in receipts, which tops the typical monthly sales range for comparable Texas bars in the city. Its 12‑month average of $8,465 also exceeds the average peer performance, indicating solid consistent revenue.

What is this hotel worth?

Back-of-envelope · Pro only
Low (-5% margin)
$96K
2.25× EBITDA
Mid (14% margin)Likely
$127K
3.0× EBITDA
High (32% margin)
$206K
3.75× EBITDA
Pro · valuation
Acquisition-grade estimate.
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Based on trailing-12-month gross of $108,715, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.

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Sales history · monthly gross receipts

Monthly filings · last 12

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Month Total Liquor Beer Wine MoM
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About this establishment

COURTYARD BY MARRIOTT is a Mixed Beverage located in WACO, Texas. In September 2026, it reported $11,373 in total mixed beverage sales. Its average monthly sales over the last 12 months were $9,060. Its highest-grossing month in that period was August 2026 with $12,415 in sales. Sales have increased by 54% compared to earlier in the period. Its sales mix is approximately 35% liquor, 47% beer, and 18% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.

ZIP 76701 performance

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Location

101 WASHINGTON AVE
WACO, TX 76701
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License

Permit typeMixed Beverage
NumberMB408627
Status ● Active
First filing2007-02-28
Renewed2025-02-18
In business since 1997
Expires2027-03-11
Sales tax filingCurrent
Entity registeredActive
Franchise tax Below No Tax Due threshold
Officers B Gene Carter President
Nancy S Carter Vice-Presi
William P Bagwell Vice-Presi
Sibling entities
10 other venues share an officer
Tru By Hilton Austin · Austin
via William P Bagwell (Vice-Presi)
Hilton Garden Inn-Grapevine · Grapevine
via William P Bagwell (Vice-Presi)
Courtyard By Marriott Abilene · Abilene
via William P Bagwell (Vice-Presi)
Towne Place Suites · Plano
via William P Bagwell (Vice-Presi)
Hilton Garden Inn Frisco · Frisco
via William P Bagwell (Vice-Presi)
Courtyard By Marriott Corpus Christi · Corpus Christi
via William P Bagwell (Vice-Presi)
Inferred from shared officer / manager filings — not a confirmed parent relationship.

Audit risk

L
LOW
No flags detected
Sales-tax cross-check
Sales-tax filings $97,341 vs gross $97,342 over 11 overlapping months — filings match (gap 0.0%).
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Federal court history

Public records
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Peer comparison

Waco
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Location · COURTYARD BY MARRIOTT

101 WASHINGTON AVE, WACO, TX 76701

Heatmap · ZIP 76701

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Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.

ZIP 76701 rankings

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