In August 2026, THE PALAZIO reported $216,366 in sales, modestly surpassing the city's typical Austin bar average of $208,513 over the past year. This places the venue in the higher‑earning tier among its local Texas peers while maintaining comparable operational scale.
Based on trailing-12-month gross of $2,461,769, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
|---|---|---|---|---|---|
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THE PALAZIO is a Mixed Beverage located in AUSTIN, Texas. In September 2026, it reported $223,860 in total mixed beverage sales. Its average monthly sales over the last 12 months were $205,147. Its highest-grossing month in that period was October 2025 with $278,064 in sales. Sales have remained relatively stable. Its sales mix is approximately 57% liquor, 12% beer, and 31% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.
501 E BEN WHITE BLVD, AUSTIN, TX 78704
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“Had a great experience here. Came in here with my boyfriend and we had a great time. Alyssa was our waitress and the service was really good and fast — drinks came out quick and everything was smooth. They are very couple friendly here. The dancers are definitely high dollar and the whole place has a great vibe. Everyone we interacted with, from the front desk to the bartenders, was very friendly. Would...”
“⭐️⭐️⭐️⭐️⭐️ Had a great experience at Palazio in Austin. The venue is clean, well-run, and has a great atmosphere. Staff was professional and welcoming, security was on point, and everything felt organized and upscale. Drinks were solid, the music was good, and the entertainers were top-tier. It’s my best friend Leo’s favorite strip club and Kris’ go-to spot—and now I see why. Definitely one of the better spots...”
“First time here and honestly really impressed. Alyssa was our waitress, she took great care of us — super attentive and fast service. The dancers are beautiful and high quality, and the staff overall was amazing. Bartender Brad was a bad ass.”
“Mia was my friends and I’s server this past Tuesday and all i can say is WOW! her hustle and ambition was incredible, and that’s coming from a group of sales guys! We honestly are jealous she isn’t working for us. She was kind, absolutely hilarious, and really seemed interested in us as people not just customers, asking questions about our company and our travels, etc. She was consistently engaging with our table...”
“Our server, Raven, was phenomenal—attentive, professional, and genuinely fun. The issue we encountered stemmed entirely from the bar. In this industry, if a server does not specify a liquor or spirit brand when ordering a drink or shot, it is universally understood to default to well. You cannot charge for premium liquor unless it is explicitly requested. If the goal is to upsell, train bartenders on proper sales...”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.